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Role & Responsibilities
The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy. The role ensures user-centric, evidence-based decision-making across the organization.
A - Minimum required Accountabilities for this role-
Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.




Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

B - Additional Accountabilities pertaining to the role-
Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
Monitor fintech and behavioral science trends (e.g., hyperbolic disc

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