- Identify and select two target areas daily for marketing activities
- Focus on:
- High footfall zones
- Residential areas
- Commercial locations
- Plan daily field visits based on target coverage, Maximum local reach and visibility.
? B. Direct Customer Approach
- Approach potential customers in selected areas
- Introduce showroom, brand, and product categories
- Build initial customer interest and trust, convert public interaction into a showroom visit.
? C. Branding & Scheme Explanation
- Clearly explain:
- Gold saving schemes
- Offers and perks
- Communicate brand value and trust factors
- Answer basic customer queries confidently, improve scheme awareness and conversion.
? D. Pamphlet Distribution & Promotion
- Distribute pamphlets in targeted locations
- Ensure proper communication while handing over materials
- Avoid random distribution; focus on quality interaction, effective lead generation, not just distribution.
? E. Lead Generation & Tracking
- Collect basic customer details (Name / Contact)
- Share leads with showroom / CRM team
- Maintain daily lead tracking record and build a consistent lead pipeline.
? F. Coordination with Sales Team
- Inform showroom team about leads and expected visits
- Support customer walk-in conversion
- Align field activity with showroom sales targets, convert marketing effort into sales.
? G. Daily Reporting & Discipline
- Submit daily report:
- Area covered
- Leads generated
- Pamphlets distributed
- Maintain reporting accuracy and timeliness, Performance tracking and accountability.