Apply on Kit Job: kitjob.in/job/4mv8zo

Content Strategist & Copywriter

Location:

In Office (Bangalore)

CTC:

Up to 6 LPA

About Creator Chart and the role

Creator Chart is hiring a Content Strategist & Copywriter who lives and breathes words. If you instinctively know how to open a content piece so the reader can't stop, structure an argument that builds to a punch, or write a LinkedIn post that actually makes someone think, you'll fit right in.

You will work closely with the founder, automation team, and the broader content team to shape how written content is built, from idea to draft to performance. There is a method to great writing on social media, and you will master it.

A key part of your role will be contributing to and evolving our Content Playbook, the operating system that defines how content is planned, written, distributed, and optimised across Creator Chart channels and our stakeholders' projects.

You will work across both Creator Chart's own content and client accounts, helping build scalable writing systems, improve storytelling quality, and drive consistent written output across platforms, primarily Substack, Reddit, LinkedIn, newsletters, and blogs.

We're looking for someone who is highly observant, structured in their thinking, and deeply curious about the creator economy and the craft of writing.

What will you do?

Lead Written Content Execution

- Write long-form articles, blog posts, and newsletters optimised for both readability and search: covering keyword research, on-page SEO, heading structure, meta descriptions, and internal linking
- Conduct keyword research using tools like Ahrefs, SEMrush, or Google Search Console to identify high-intent opportunities and build topical authority frameworks for clients
- Craft copy for LinkedIn, including posts, carousels, and thought leadership pieces, with a strong understanding of hooks, headlines, and CTAs that drive engagement
- Write and manage Substack pieces and email newsletters end-to-end
- Contribute to Reddit community writing and engagement copy
- Perform content audits to identify ranking gaps, cannibalisation issues, and refresh opportunities, and use performance data to inform the next content cycle
- Apply E-E-A-T principles when writing for professional and thought leadership accounts to build credibility and search trust over time
- Lead ideation sessions and convert concepts into structured, execution-ready content plans that balance creative storytelling with SEO intent

Contribute to the Content Playbook





- Work with the team to refine written content workflows and guidelines
- Contribute to systems for ideation, drafting, editing, repurposing, and distribution of written content
- Continuously identify gaps and suggest improvements to writing and publishing workflows

Research & Generate Insights

- Track trends, platform shifts, and emerging formats across Instagram, LinkedIn, YouTube, X, Substack, and Reddit.
- Analyse creators, storytelling patterns, and content structures to identify what drives performance and audience engagement.
- Conduct regular performance reviews and translate data into actionable recommendations for improving content strategy.

Content Operations & Execution

- Work with the content team to manage and maintain the content calendar
- Coordinate cross-functionally with design, video, and distribution teams to maintain workflow efficiency.
- Track analytics, monitor performance metrics, and optimise content strategy based on insights.
- Review content outputs across interns/juniors to ensure quality, alignment, and adherence to deadlines.

Who you are Must-Have

- Bachelor’s degree in Marketing, Communications, Media, Business, or a related field.
- Minimum 2+ years of experience in copywriting, content writing, or editorial roles with a strong writing portfolio
- Strong command of long-form writing, like blogs, newsletters, essays, and thought leadership pieces
- Demonstrated ability to write for platforms including LinkedIn, Substack, Reddit, and email newsletters
- Robust understanding of SEO fundamentals, including keyword research, on-page optimisation, and platform-specific best practices
- Familiarity with SEO tools such as Ahrefs, SEMrush, Google Search Console, or equivalent
- Understanding of email marketing fundamentals — open rates, subject line writing, and newsletter structure
- Strong research and analytical ability with the skill to convert insights into clear, structured, and actionable writing or strategy
- Strong ownership mindset with the ability to independently drive projects from idea to published piece

Good to Have

- Experience working in a startup, agency, or creator-led environment.




- Interest in professional creator ecosystems, or knowledge-led content businesses.
- Understanding of content repurposing strategies across multiple formats and platforms.
- Experience contributing to or building content playbooks, brand guidelines, or workflow documentation.
- Experience writing for or a strong understanding of Substack and newsletter-first content formats

Bonus Points if:

- You have a portfolio of SEO articles that rank
- You've written a newsletter with a consistent open rate above 40%
- You've built an audience through writing, anywhere
- You're comfortable using AI tools for ideation, research, or editing

Growth Trajectory: Months 1 - 2:

- Understand Creator Chart's content ecosystem across both client accounts and internal platforms
- Audit past written content to identify patterns, gaps, and improvement areas
- Work closely with the team on drafting, editing, and refining written pieces across platforms
- Contribute to research, ideation, and early-stage content development
- Get familiar with workflows across SEO, newsletters, and LinkedIn content

Months 3-4:

- Take ownership of specific content streams, platforms, or client accounts (with guidance)
- Take ownership of one newsletter or Substack series end-to-end
- Drive ideation and contribute structured written content plans across formats
- Actively contribute to improving workflows and Content Playbook systems based on execution learnings
- Track weekly content performance and share actionable insights on open rates, rankings, and engagement

Months 5-6:

- Handle end-to-end written content cycles for assigned platforms or clients (planning → drafting → editing → publishing → optimisation)
- Track keyword rankings and written content performance; iterate based on data
- Build and refine templates, frameworks, and editorial workflows to improve execution efficiency
- Coordinate confidently with design and distribution teams
- Work closely with interns or junior contributors to ensure quality and consistency

By the end of 6 months:

- Independently manage written content planning, execution, and optimisation across platforms
- Contribute actively to evolving the Content Playbook as a working editorial system
- Operate as a reliable owner within the content team across clients and Creator Chart's own content

Perks:

- Get direct mentorship from the founder on content, strategy, and the creator economy
- Be part of building a content system from the ground up

Apply on Kit Job: kitjob.in/job/4mv8zo

📌 Content Strategist & Copywriter (Bengaluru)
🏢 Creator Chart
📍 Bengaluru