Role: Marketing Lead / Ecommerce Lead / Business Owner (Men's Fashion Startup)

Location: Thane

Type: Founding Team | Revenue Ownership | High Impact

What this role really is

This is not an “ecommerce manager” role.

You will own the business, category, and P&L;—driving revenue growth end-to-end across Shopify, marketplaces, ads, retention, and conversion.

Your job is simple:

Grow revenue profitably while improving repeat purchase and customer lifetime value.

You will think like a mini-founder for the business, balancing growth, margins, customer acquisition, and retention.

- What you will ownP&L; & Revenue Ownership (Core Responsibility):Own category/business P&L;
- Drive monthly and quarterly revenue growth
- Improve contribution margins and profitability
- Take data-driven decisions for scaling
- Marketplace & Ecommerce Growth:Own and scale marketplaces (Myntra, Amazon, Flipkart, Ajio, etc.)
- Manage catalog optimization, visibility, pricing, discounts, and sales growth
- Improve marketplace performance through data-backed optimizations
- Shopify & Conversion Optimization:Own Shopify business end-to-end
- Improve website conversion rate (CRO)
- Optimize landing pages, product pages, checkout, UX
- Work on AOV, bundles, upselling, cross-selling
- Performance Marketing & Conversion Tracking:Work closely on Meta, Google, and paid acquisition through agencies
- Own ad-to-conversion funnel performance
- Ensure proper tracking, attribution, and conversion optimization
- Improve ROAS, CAC, MER, and contribution margin
- Growth Hacks, Discounts & Sales Strategy:Create sales hacks, pricing experiments, and demand-driving campaigns
- Build discounting frameworks without killing profitability
- Run experiments to improve conversion and sales velocity




- Retention & Repeat Purchase:Improve customer retention and repeat rate
- Own CRM, WhatsApp, email journeys, and loyalty initiatives
- Build systems to improve LTV (Lifetime Value)
- Business Analysis & Decision Making:Analyze daily business performance
- Identify growth opportunities and leakages
- Build dashboards and take fast, data-driven decisions
- Execution & Team Management:Work with performance agencies, freelancers, internal teams
- Get execution done fast without dependency
- Hire and build teams when required
- What success looks likeStrong revenue growth
- Better P&L; and contribution margins
- Improved Shopify conversion rate
- Scaled marketplace business
- Higher repeat purchase and retention
- Improved ROAS, CAC, AOV, and LTV
- What we’re looking forExperience in D2C / ecommerce business growth
- Strong understanding of P&L;, growth, and digital commerce
- Experience with Shopify, marketplaces, ads, retention
- Strong analytical mindset with business-first thinking
- Someone obsessed with revenue, numbers, and optimization
- ❌ This role is NOT for you if:You only know ads but not business
- You focus on vanity metrics over profitability
- You avoid ownership of revenue outcomes
- You prefer execution without accountability
- CompensationFixed: ₹8–10L
- Variable: ₹2–5L (linked to revenue, profitability, repeat rate)
- ESOP: 1% – 2%
- ⚡ How we workNo micromanagement
- Full ownership of outcomes
- Rapid-paced, experiment-driven culture
- High accountability, high upside
- Hiring processApplication screening
- Paid assignment: solve a real D2C growth/P&L; problem
- Final discussion with founders

If you’re someone who can own a business, scale revenue profitably, and think like a founder—not just a marketer, this role is for you.

📌 Marketing Lead / Ecommerce Lead / Business Owner (Men's Fashion Startup) (Thane)
🏢 HE SPOKE
📍 Thane