Manager – Consumer Research & Insights, SET

Location: Mumbai | Function: Programming Strategy and Insights | Reports to: Head - Programming Strategy & Insights, SET

Purpose
We are seeking a research professional with strong quantitative skills and experience operating media analytics software, specifically YUMI (BARC). The ideal candidate will also possess exposure to qualitative research methodologies. In this role, you will plan and execute consumer research projects, transforming data into actionable insights that inform business decisions, optimize strategy, and drive channel viewership and reach.

Education: Master’s in Business Administration or Postgraduate in Management
Experience: 8+ years of experience in consumer insights in a consumer centric industry/ agency.

Key Responsibilities:

1.Quantitative Analysis and reporting
Track channel performance on a continuous basis to provide inputs for business decisions
Monitor all competitive activity and report the Market Intelligence for internal decision making, on a weekly/monthly basis
Track viewership fluctuations to pre-empt gain or loss in channel GRPs
Track market landscape to be updated on consumer viewing patterns and make recommendations on scheduling new launches & Events.
Present findings in concise and easy to understand formats to different stakeholders

2.Distribution
Prioritize markets for channel Distribution
Ensure channel availability across core markets through regular tracking
Track channel and competition pack availability
Scouting for good opportunities to increase channel presence

3.Content Strategy
Provide inputs for the Prime time FPC based on consumer research,



break structure and BARC ratings
FPC Strategy - Share inputs with the Scheduling team to create the Fixed-Point Chart (FPC) plan for the channel

Critical Competencies:
Behavioural
Accuracy and attention to detail
Influencing Skills
Listening and Observation
Presentation skills

Technical
Solid Quantitative & Data interpretation & analysis skills
Must have exposure to Qualitative research
Experience in operating media software such as YUMI (BARC)
Must have knowledge of BARC
Understanding of consumer behaviour and preferences
Understanding of Research tools and techniques
Prior experience in the General Entertainment space is preferred

Why join us?
Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1,



Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.
Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.
SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com

📌 Research Manager (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai