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Position Title: Area Manager

Location: PAN India

Reporting To: Zonal Manager

Department: Retail - Select

Objective:

To drive overall business performance and profitability of assigned business dealerships by ensuring operational excellence, strong process governance, and a customer-first culture and to build and strengthen procurement, sales, and refurbishment capabilities across stores to enable sustainable growth and market competitiveness.

Accountability:

- Drive complete P&L; performance of assigned dealerships through cost optimization and revenue maximization.
- Create a diversified procurement portfolio by establishing strong partnerships and key channel partners.
- Build robust sales capabilities at store level to drive high-growth retail performance.
- Develop and maintain a network of workshop and body shop partners to ensure seamless, cost-optimized refurbishment.
- Deploy and monitor Standard Operating Procedures (SOPs) across all business processes to ensure consistent operational excellence.
- Continuously review resource utilization to maximize output and recommend manpower additions as required.
- Track rapidly changing market dynamics—demand, pricing, and policy changes—and align business strategies accordingly.
- Build and lead motivated teams across Sales, Procurement,



and Refurbishment functions.
- Ensure all operational processes follow a “Customer First” approach to deliver superior customer experience.
- Support the Dealer Principal in recruitment of support staff and collaborate on identifying training needs for dealership and company employees.
- Facilitate internal and external training programs for dealership teams.
- Work closely with ground teams to identify operational challenges and issues to management for timely resolution.

Competencies:

- Strong business acumen with the ability to manage P&L; and drive profitability.
- Expertise in procurement and sales operations within the Used Car industry.
- Data-driven decision-making ability.
- Excellent communication and stakeholder-management skills.

• Customer-centric mindset with focus on delivering high-quality experiences.

Experience:

- Bachelor’s degree or higher is required.
- Minimum 6 years of professional experience with any retail industry exposure.
- Hands-on experience in the Used Car industry strongly preferred.
- Procurement and sales of used vehicles; understanding of refurbishment processes.

Languages Preferred: English and Regional language

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📌 Area Manager (India)
🏢 Mahindra Group
📍 India