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Overview

This role will support the creation, set-up and ongoing management of the digital asset management operation for US.

Support the recent Asset Management capability within the Marketing PBUS team.

The role will support the set-up, ongoing management and optimization of the Digital Asset Management operation – providing this Marketing service to PBUS and their creative agencies.

This role will interface with Category, Finance teams as well as external partners (Global agencies and platforms).

Responsibilities
Support operational set-up and implementation of the Digital Asset Management system within PepsiCo, partnering with and delivering this service to PBNA team
Define taxonomy hierarchies, naming conventions and cataloging, tagging and archiving of digital assets, ensure consistency with global solutions
Partner with IT and Marketing to ensure full system integration and workability
Support embedding Asset Management within PBNA, developing user manuals and training programs to build knowledge, educate and drive adoption, whilst advocating across marketing teams and external partners/agencies, to streamline and govern the management and optimization of digital assets
Partner with PepsiCo marketing teams,



agencies and third parties to build seamless process for acquiring, tagging, cataloging and managing all digital content
Onboard PBNA marketing team and their agency partner to the platform, define relevant user permissions, train current users, introduce current platform functionalities to existing users
Develop reports to monitor and track number of requests, usage stats etc.

and build robust assessments on productivity gains, business benefits and success metrics delivered as a result of Digital Asset Management solution
Produce quarterly digital reviews with PBNA teams across key success metrics
Continually identify opportunities to optimize process, implementation, delivery and system functionality, to future-proof and maintain a leading-edge capability.

Generating reports on PowerBI Dashboard and metrics

Qualifications
Working with US Stakeholders
Understanding of Marketing concepts is an added advantage
Experience working within a brand environment, with collaboration with agencies and marketers
Bachelor’s degree
Excellent communication skills and proficiency in English

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers

Apply on Kit Job: kitjob.in/job/4qswcz

📌 Associate Manager Marketing Hyderabad
🏢 PepsiCo
📍 Hyderabad