Media Manager (India)

Media Manager (India)

16 Jun
|
Ambience HR
|
India

16 Jun

Ambience HR

India

Retail Media Manager:

Exp: Min 3 years to 6 years

Location: Bangalore, Mumbai, Pune, Gurgaon, Chennai

Must skills-Retail media ecosystems experience -Walmart, Instacart

Media billing, reconciliation

Prisma OR Media Ocean experience

Retail Media &Platform; Knowledge

1. Can you explain the retail media ecosystem and key components involved?

2. What experience do you have with Amazon Ads / Retail Ads (SP, SB, SD)?

3. How do you differentiate between Sponsored Products (SP), Sponsored

Brands (SB), and Sponsored Display (SD)?

4. What is your understanding of retail readiness and why is it important?

Campaign Strategy & Optimization

5. How would you plan campaigns for a recent product launch?

6. What strategy would you follow to increase product visibility and awareness?

7. When would you use auto vs manual campaigns, and how do you allocate

budgets between them?

8. How do you perform keyword harvesting and optimization?

9. What approach would you take if:





o You have impressions but no clicks?

o You have clicks but no conversions?

Performance Metrics & Analysis

10. Which key metrics do you track in retail media campaigns? (CTR, impressions,

conversions, etc.)

11. How do you benchmark campaign performance?

12. How do you improve low conversion rates despite good CTR?

Advanced Optimization Techniques

13. How do you use competitor ASIN targeting in your campaigns?

14. What is your approach to category targeting vs product targeting?

15. How do you use remarketing (SD views) to improve performance?

16. When would you avoid using Sponsored Brands (SB)?

Tools & Billing Knowledge

17. What is your experience with Prisma or media billing tools?

18. How do you handle the billing and financial aspects of media campaigns?

19. Have you worked on budget pacing and reconciliation?

📌 Media Manager (India)
🏢 Ambience HR
📍 India

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