Ayafi is a contemporary saree and textile brand rooted in craft, storytelling, and everyday elegance. We work with fluid fabrics and thoughtful design to create pieces that feel effortless yet deeply intentional.
We're looking for someone who sees beautiful light before everyone else does.

Someone who notices interesting compositions, loves creating aesthetic visuals, and instinctively thinks, "This would make a great photo... or an even better reel."

At Ayafi, you'll be responsible for shaping the visual identity of our brand—from product photography and campaign shoots to Instagram Reels, ad creatives, customer stories, and behind-the-scenes moments. If you enjoy turning everyday moments into compelling content and love building beautiful brands, we'd love to hear from you.

Instagram: @ayafi.in | Website: www.ayafi.in

What You'll Do

Photography & Visual Direction

Photograph sarees, stoles, and products for our website and social media
Plan and execute indoor and outdoor shoots
Capture flatlays, styled product shots, detail shots, lifestyle imagery, and campaign visuals
Photograph exhibitions, flea markets, launches, and behind-the-scenes moments
Suggest creative concepts, props, locations, and styling ideas
Maintain a consistent visual identity across all platforms

Video & Content Creation

Shoot engaging Reels and short-form videos
Capture high-quality B-roll for future campaigns
Create product videos, styling videos, educational content, and behind-the-scenes content
Edit videos using engaging hooks, subtitles, transitions, music, and platform-native pacing
Repurpose older photos, videos, and archived B-roll into fresh content
Organize and maintain an accessible content library

Social Media Support

Publish Instagram posts, Stories, and customer reviews
Create Story content around launches, exhibitions, current arrivals, and everyday moments
Assist in maintaining Ayafi's Instagram presence
Help execute content calendars and campaign plans





Performance & Ad Creatives

Shoot photos and videos designed for Meta (Facebook & Instagram) ads
Understand the difference between organic content and paid advertising creatives
Create scroll-stopping visuals that communicate the product within the first few seconds
Capture multiple creative variations and framing options for A/B testing
Work closely with the founder to develop visual concepts for campaigns, launches, and promotions

We're Looking For Someone Who

Has a strong portfolio in photography and content creation
Owns a DSLR or mirrorless camera (mandatory)
Has an excellent understanding of lighting, composition, colour, and visual storytelling
Can confidently shoot both products and people
Has a strong eye for aesthetics and branding
Can edit engaging short-form videos
Understands the difference between content that builds a brand and content that drives conversions
Is proactive, organised, collaborative, and full of ideas
Is comfortable working full-time from our Bannerghatta studio

Bonus If You

Have experience working with fashion, lifestyle, textile, or D2C brands
Understand sarees, draping, or Indian textiles
Can style products and direct models during shoots
Have experience creating Meta ad creatives or other performance marketing content
Are proficient with Lightroom, Photoshop, Premiere Pro, CapCut, Edits, Canva, or similar creative tools

Role Details Role: Photographer & Content Creator
Location: Bannerghatta, Bangalore
Type: Full-time (In Office)
Experience: 1–3 years preferred (Freshers are welcome to apply)
Start Date: Immediate

Want to stand out?

Include your portfolio of work and a brief cover letter telling us why you'd like to work at Ayafi, along with a one-week Instagram content plan for the launch of a new mul cotton saree collection. Include Reels, Stories, carousels, feed posts, and any campaign ideas you'd execute.

We're not looking for perfection - we simply want to understand how you think, your creative process, and the kind of ideas you'd bring to the team.

📌 Photographer & Content Creator (Bengaluru)
🏢 Ayafi
📍 Bengaluru