About the Role We're looking for a Content Strategist to be the driving force behind our brand's content: messaging, planning, scripting and execution, across 3 brands. You'll own the content roadmap end-to-end, ensuring every piece serves both business goals and user needs, while staying tightly aligned with broader marketing and brand objectives.
Key Responsibilities Strategy & Planning
Own the content strategy and calendar across web, app, social, email, and campaigns
Translate business goals (conversion, retention, brand awareness) into actionable content plans
Identify content gaps and opportunities across the customer journey: discovery, consideration, purchase, post-purchase
Partner with marketing, brand, and category teams to align content with seasonal launches, campaigns, and sale events
Messaging & Scripting
Define and maintain brand tone of voice, messaging pillars, and content guidelines
Write and/or oversee scripts for video, reels, product stories, and campaign content
Craft compelling copy for product pages, landing pages, lookbooks, and campaign assets
Ensure consistency of voice across all channels and formats
Content Management & Execution
Manage the content production pipeline — briefing, reviewing, and approving work from writers, designers, and video teams
Coordinate with photography/videography teams for shoot planning tied to content needs
Maintain a content repository/asset library for easy reuse and repurposing
Manage timelines to ensure on-time delivery across multiple concurrent projects
Performance & Optimization
Define content KPIs (engagement, CTR, conversion, time-on-page) and track performance
Use data and user insights to continuously refine content approach
A/B test messaging, formats, and creative angles to improve outcomes
Stay on top of fashion, e-commerce,
and content trends to keep the brand culturally relevant
Cross-functional Alignment
Work closely with performance marketing, social media, and design teams to ensure integrated campaigns
Partner with the merchandising/category team to align content with product drops and inventory priorities
Present content strategy and performance updates to leadership
Requirements 2-3 years of experience in content strategy, editorial or brand content roles: fashion, lifestyle or e-commerce preferred
Please attach your resume along with your portfolio or samples of your previous work when applying. This is a mandatory requirement, and applications submitted without a portfolio or work samples will not be considered.
Strong writing and storytelling skills with an eye for visual/brand aesthetics
Proven experience managing content calendars and cross functional production workflows
Understanding of e-commerce funnels and how content drives conversion
Familiarity with SEO fundamentals, social content formats, and email/lifecycle marketing
Comfort working with AI and data: GA, content performance dashboards, etc.
Excellent project management and stakeholder communication skills
Nice to Have Experience with fashion/apparel brands specifically
Hands-on scripting/shoot planning experience
Familiarity with tools like Notion, Adobe Creative Suite, CMS platforms
Company Description
Forge Labs is redefining apparel manufacturing for DTC brands through precision, innovation and efficient production. With three brands under the Forge Labs umbrella, we’re scaling rapidly and building the future of up-to-date apparel manufacturing.
Does this sound like an opportunity for you?
Portfolio applications only. DM us or apply here or send your updated Resume and a link to your Design Portfolio to:
[email protected]
Subject Line Format: Application for Content Strategist - [Your Name]
📌 Content Strategist - Fashion E-commerce (Bengaluru)
🏢 Forge Labs
📍 Bengaluru