Senior Copywriter

Rasta | Delhi-Noida (NCR), Hybrid | 3-5 years experience | Full-time
Apply: [email protected] | Subject: SCW 2026
CTC Offered :- 5-7 LPA
Who We Are
A 14-year-old Creative Shop behind some well-known consumer brands. At Rasta, we build from scratch, from strategy to execution.

The Role
A Senior Copywriter at Rasta thinks in ideas, not just sentences. You know a great copy isn't about the clever line but the right line, in the right voice, for the right moment.
You'll own the craft end-to-end, conceptualizing, writing, presenting, and publishing across a portfolio of brands, each with its own tone, audience, and ambition.

What You'll Do

Craft & Articulation
Write across formats: ad and content copy, scripts, social captions, digital ads, print, branded editorial, packaging, and thought leadership
Concept from scratch, with insight and cultural relevance at the core
Switch between long-form (essays, blogs, articles) and short-form (captions, headlines, memes) with equal confidence
Script for video and reels with a deep grip on hooks, message carriers, audio cues, and art direction
Bring social cinematography sensibility to how content gets shot and framed
Write sharp emails and craft decks that move things forward
Proof and quality-check all copy before it goes anywhere near a client or a feed

Ideas & Culture
Be the first to spot what's moving, in culture, on feeds, in your categories
Develop original concepts backed by real insight, not surface-level trend-chasing
Think in memes, formats, and moments,



not just copy decks
Demonstrate thought leadership and contribute to the creative culture of the team

Collaboration & Presentation
Prepare concept boards and copy decks for client review: structured, well-framed, easy to navigate
Present your own work with clarity and conviction; own the rationale, handle the feedback
Maintain a robust screen presence and delivery, on calls, in reviews, and in reels
Own online publishing across brand channels
What We're Looking For
Non-negotiables:
Fluent across formats: you don't have a comfort zone, you have a range
Attention to detail that borders on obsessive, grammar, rhythm, and consistency
You're online in the right way, culturally plugged in, not just scrolling
You bring a point of view to briefs, not just outputs
You can walk a client through your thinking and make it land
Accountability over excuses, always
High standards, low ego. No room for Diva energy

Nice to have:
A portfolio that shows range across brand and/or agency work
Experience in FMCG, food & bev, lifestyle, or D2C

Our Work Culture
5-day week + up to 3 days in-office, with local client travel as needed
Paid OT + comp offs
Salaries always on time - 14 years and counting
A team that takes the work seriously, not themselves

Hiring Process
Profile shortlist
L1 Pulse Check Chat (with Brand Lead)
Assignment
L2 Technical Interview (with Brand Lead)
L3 CD Interview

Check us out at rasta.in to see the kind of work we do.

📌 Senior Copywriter (Delhi)
🏢 rasta
📍 Delhi