Role Summary:

This role is responsible for leading the overall Service Marketing function, with end-to-end ownership of service revenue, product sales through service channels and business development initiatives. The position drives AMC, Extended Warranty and service-led product sales, while building strong go-to-market strategies, expanding new business channels and leading the service marketing team to deliver aggressive growth and profitability.

Key Responsibilities:

Service Revenue Ownership & Growth:

- Own and drive complete service P&L;, including AMC, Extended Warranty and service-led product sales.

- Deliver aggressive revenue and profitability targets across all service business streams.

- Maximize attach rate, renewal rate and customer lifetime value (CLV).

Service Marketing Strategy & Leadership:

- Define and execute service marketing strategy aligned with overall business objectives.

- Lead positioning, pricing, promotions, and go-to-market plans for all service offerings.

- Build strong brand visibility for service products across all customer touchpoints.

Business Development & Channel Expansion:

- Identify and develop recent revenue streams through innovative service-led business models.

- Expand distribution networks, agency partnerships and third-party sales channels.

- Drive B2B, institutional and strategic alliances to scale service business.

- Enable product sales through service centers as a key growth lever.

Service-Led Product Sales:

- Drive sales of products (spares / upgrades / replacements / new appliances) through service touchpoints.

- Create bundled offerings combining products with AMC / Extended Warranty.

- Ensure service centers act as revenue-generating hubs, not just support functions.

Team Leadership & Capability Building:

- Lead and manage the Service Marketing team,



including sales, campaign and channel functions.

- Build a high-performance, target-driven culture with strong accountability.

- Align field service, call center and partner ecosystem with service sales objectives.

Demand Generation & Customer Engagement:

- Drive integrated marketing campaigns (digital, outbound, on-ground activations).

- Strengthen customer lifecycle engagement to improve retention and repeat sales.

- Leverage CRM and data analytics for targeted campaigns and conversion optimization.

Performance Governance & Analytics:

- Monitor key KPIs: revenue, attach rate, conversion rate, renewal rate and channel productivity.

- Drive structured reviews, dashboards and corrective action plans.

- Ensure high ROI on marketing spends and business initiatives.

Required Qualifications:

- Bachelor’s degree in business, Marketing, Engineering or related field.

- 12 to 18 years of experience in service marketing / after-sales / service revenue / business development roles.

Key Skills & Competencies:

Strong business ownership mindset with P&L; management experience.

Proven track record in scaling service revenue and marketing-led growth.

Expertise in channel expansion, partnerships and new business models.

Strong leadership and team management capability.

Excellent strategic thinking with execution excellence.

Data-driven decision-making and commercial acumen.

Preferred Experience:

Experience in consumer durables / home appliances industry.

Exposure to AMC, extended warranty and service-led sales ecosystems.

Experience managing large, multi-location teams and partner networks.

Key Stakeholders:

Service Operations & Field Teams

Call Center / Customer Experience

Marketing & Digital Teams

Channel Partners / Distributors / Agencies

Product & Business Planning Teams

Finance & Leadership Team

📌 Marketing Lead (Maharashtra)
🏢 BSH Household
📍 Maharashtra