We are looking for candidates with at least two years of managerial experience in PMT or Marketing functions.

Department: PMT (Marketing)

Strategic Brand Management & Planning:

- Strategic Roadmap Development: Architect and execute comprehensive short-term and long-term marketing strategies to drive brand equity and market share.
- Annual Marketing Planning (AMP): Formulate the Annual Marketing Plan, translating corporate financial goals into actionable regional and national promotional blueprints.
- Market Opportunity Identification: Proactively explore untapped therapeutic segments and white spaces to expand the assigned brand portfolio.
- Data-Driven Market Intelligence: Leverage IQVIA and AWACS datasets to perform deep-dive competitive analysis, tracking prescription trends (Rx) and secondary sales to pivot strategies in real-time.

Execution & Operational Excellence

- Pan-India Strategy Deployment: Oversee the localized and national execution of marketing campaigns, ensuring consistent brand messaging across diverse geographical regions.
- Omni-channel Collateral Development: Design and manage a high-impact portfolio of marketing collaterals, including scientific visual aids, product monographs, and digital detailing tools.
- Creative Conceptualization:



Partner with design agencies and internal creative teams to transform complex scientific data into visually compelling and easy-to-digest promotional inputs.
- Product Life Cycle Management: Lead the "in-clinic" effectiveness of products through innovative Product Reminder Tools and physician engagement programs.

New Product Launches (NPL)

- End-to-End Launch Management: Orchestrate the successful launch of current molecules, encompassing market potential mapping, pricing strategy, and the creation of "Go-to-Market" (GTM) launch kits.
- Pre-Launch Readiness: Coordinate material requirements, regulatory alignment, and supply chain readiness to ensure 100% stock availability at launch.

Cross-Functional Leadership & Training

- Integrated Stakeholder Management: Lead seamless interdepartmental and cross-functional coordination (Sales, Medical, Regulatory, and Supply Chain) to align brand objectives.
- Strategic Fieldwork & Insights: Conduct regular field interaction and doctor interactions to validate strategy effectiveness and gather real-world insights for tactical course correction.
- Sales Force Empowerment: Develop and deliver comprehensive "Marketing Strategy" training modules for new joiners and the field force to ensure high-fidelity execution of brand messaging.

📌 Product Manager / Group Product Manager (Gujarat)
🏢 Finecure Pharmaceuticals
📍 Gujarat