SENIOR SEO EXECUTIVE

Role Overview

The Senior SEO Executive is a strategic and hands-on role responsible for owning and independently driving organic growth for Windy Street's digital presence in a B2B professional services context. You will lead SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation) initiatives from research to execution building visibility with US CPA firms, PE firms, and multi-unit operators who are evaluating offshore accounting partners, across both traditional search and AI-driven discovery surfaces (AI Overviews, ChatGPT, Perplexity, and similar). This is a self-directed role you'll be expected to set the agenda and drive execution with minimal oversight, working closely with the marketing team (content, design, web/ops) while demanding a blend of analytical rigor, technical SEO expertise, strong writing ability, and fluency in using AI tools to work faster and smarter.

Essential Duties and Responsibilities

- SEO Strategy Planning: Design, develop, and implement comprehensive, data-driven SEO strategies aligned with Windy Street's growth goals improving organic search rankings and driving high-quality, targeted traffic from our core audiences of US CPA firms, PE firms, and multi-unit operators.
- Keyword Research Competitive Analysis: Conduct thorough keyword research and gap analysis across our service lines (FDD, CAS, audit, valuations, tax compliance, advisory) to uncover opportunities for content optimisation, topic clustering, and new content creation. Analyse competitor strategies to maintain a competitive edge in the offshore accounting space.
- On-Page Optimisation: Optimise website content, meta tags, title tags, URLs, heading structures, internal linking, and schema markup to align with SEO best practices and maximise visibility and click-through rates for service and solution pages.
- Off-Page Optimisation Link Building: Develop and execute off-page strategies, including digital PR, outreach to accounting and finance publications, and ethical link-building initiatives, to strengthen domain authority and credibility within the US accounting and PE community.
- Technical SEO: Collaborate with the web/ops team to identify and resolve technical SEO challenges including Core Web Vitals, site speed, mobile-first indexing, crawlability, canonicalisation, structured data, and XML sitemap optimisation for the website.
- Content Collaboration: Partner with content creators, designers, and the marketing operator to ensure all new and existing content (blogs, one-pagers, webinar assets, LinkedIn content) meets SEO objectives including search intent alignment, E-E-A-T principles, and topical authority building for our service lines.
- Performance Monitoring Reporting: Leverage GA4, Google Search Console,



and Zoho Campaigns/UTM tracking to continuously monitor SEO KPIs, track algorithm impact, identify growth opportunities, and deliver regular performance reports with transparent, actionable insights for the marketing team and leadership.
- AEO GEO Ownership: Own Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) as core, ongoing responsibilities, structuring content, schema, and site architecture so Windy Street surfaces accurately in AI Overviews, ChatGPT, Perplexity, and similar tools, and monitoring how the brand is represented across these surfaces over time.
- Industry Trends Continuous Learning: Proactively monitor search engine algorithm updates, industry developments, and emerging AI-driven search features (e.g., Google AI Overviews, SGE) to ensure strategies remain current and competitive.
- Cross-Functional Collaboration: Work closely with the AVP of Marketing and the broader marketing team (design, web/ops, video) to align SEO efforts with campaigns, webinars, and brand initiatives, and contribute to a high-performance, accountable marketing culture.
- AI Tools Technologies Usage: The Senior SEO Executive will champion AI adoption across the SEO function integrating AI tools into workflows to drive efficiency, scale, and smarter decision-making.
- AI Keyword Content Research: Use AI tools (ChatGPT, Gemini, Claude, Perplexity) for rapid keyword ideation, topic clustering, and search intent mapping across accounting and advisory topics. Leverage MarketMuse and Clearscope for content gap analysis and brief generation.
- On-Page Optimisation at Scale: Apply AI writing assistants to generate and A/B test meta titles, descriptions, and headings at volume. Use NLP tools to improve semantic relevance, readability, and E-E-A-T alignment across service pages.
- Technical SEO Intelligence: Deploy AI-powered crawl tools to detect crawl anomalies, prioritise technical fixes, and automate structured data and schema markup recommendations.
- Predictive Analytics Forecasting: Leverage GA4's AI-driven insights alongside SEMrush Copilot to predict traffic trends, detect anomalies early, and make proactive strategy adjustments before issues impact rankings.
- AI-Assisted Reporting: Build automated SEO dashboards using Looker Studio with AI summaries and Porter Metrics to surface performance anomalies and deliver clear,



data-driven stakeholder narratives with minimal manual effort.
- Generative Search, AEO GEO: Own AEO/GEO as a core specialisation not just a monitoring exercise. Optimise content for featured snippets, knowledge panels, conversational/voice search, and generative answer engines (Google AI Overviews, ChatGPT, Perplexity), ensuring Windy Street is accurately and favourably represented wherever our buyers are searching.

Education and/or Work Experience Requirements

- Bachelors degree in Marketing, Business, Communications, or a related field. Masters degree or relevant postgraduate certification is a plus.
- 6+ years of hands-on experience in SEO with demonstrated expertise in strategy and execution in a senior or lead capacity, with the ability to own and drive results independently - this is not a role that requires handholding.
- Proven, demonstrable expertise in AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation), with a track record of optimising for AI Overviews, ChatGPT, Perplexity, and similar AI-driven discovery surfaces -not just traditional search.
- Proven track record of delivering measurable improvements in organic search rankings, traffic, and conversions - B2B or professional services experience preferred.
- Deep, up-to-date understanding of search engine algorithms, ranking factors, and Google Search Quality Guidelines.
- Proficiency with industry-leading SEO tools: Google Search Console, Google Analytics 4, SEMrush
- Strong, demonstrated fluency in using AI tools to their advantage across the SEO workflow (e.g., ChatGPT, Claude, MarketMuse, Clearscope, or similar) -someone who actively uses AI to work faster and smarter, not just knows of it.
- Strong command of technical SEO principles: Core Web Vitals, structured data, crawl budget, indexation, and site architecture.
- Good writing skills, especially for long-form content - this is a strong plus, given the volume of long-form SEO content needed to support Windy Streets authority-building strategy.
- Excellent analytical thinking, data interpretation, and problem-solving skills.
- Great communication skills - able to work cross-functionally with marketing, content, and leadership stakeholders with minimal oversight.
- Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
- Google Analytics, Google Ads, or HubSpot certifications are advantageous.
- Interest in or familiarity with the US accounting, audit, or PE services landscape is a plus, though not required.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing - SEO Professional (Haryana)
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