Role Objectives

Lead the social media strategy and execution across three key brands, with the objective of building stronger brand presence, relevance, engagement and community across social platforms.

Build a distinctive social identity for each brand while ensuring that content remains culturally relevant, platform-native and aligned with broader brand and business priorities.

Role Responsibilities

- Own and drive the social media strategy for three brands, defining the role of different platforms, content pillars, audience approach and growth priorities for each brand.
- Develop quarterly social media and content plans aligned with brand priorities, product launches, campaigns, cultural moments and key business occasions.
- Own the creative and content quality across brand social handles, ensuring each brand develops a distinctive voice, visual identity and content style.
- Identify emerging social trends, formats, conversations and cultural opportunities and translate them into relevant brand participation.
- Drive organic growth and engagement, continuously evaluating what content, formats and platforms are contributing to reach, engagement, follower growth and brand relevance.
- Work closely with internal creative teams and external agencies/partners to develop high-quality, platform-first content and ensure timely execution.
- Collaborate with the Performance Marketing team to identify high-performing organic content, develop content for paid amplification and ensure learnings flow between organic and paid social.
- Partner with Brand, E-commerce, Media and other marketing stakeholders to ensure social media supports broader campaign and business objectives.
- Own monthly and quarterly social media reporting, going beyond platform metrics to identify actionable insights, content learnings, competitive trends and recommendations for the next quarter.
- Track competitor and category activity across social platforms and identify opportunities for the brands to differentiate themselves.




- Manage agency relationships where applicable, including briefing, reviewing output, maintaining creative standards and ensuring accountability against agreed deliverables.
- Establish effective processes and ways of working across the three brands so that the team can balance always-on content, campaigns and reactive opportunities without compromising quality.

Qualification:

Graduate/Postgraduate in Marketing, Communications, Advertising, Media or a related discipline.

Experience

7 to 8 years of relevant experience in Social Media, Digital Marketing, Content or Brand Communication.

Agency experience will be valued, particularly experience managing multiple brands/accounts and working closely with creative teams.

Candidates from FMCG, D2C, consumer products or other brand-led businesses with strong hands-on social media experience are equally welcome.

The candidate should have demonstrated experience in social media strategy, content planning, creative development, platform growth and performance reporting.

Competencies

- Strong understanding of brand building through social media, beyond simply managing content calendars and posting schedules.
- Strategic thinking combined with a willingness to remain close to execution.
- Strong understanding of Instagram, YouTube, Facebook and emerging social/content platforms.
- Excellent content judgement and ability to distinguish between content that is merely well-produced and content that is genuinely social-first.
- Strong understanding of internet culture, trends, creators and evolving content formats.
- Ability to translate brand strategy into compelling social content and conversations.
- Robust analytical ability with the capability to convert social metrics into meaningful insights and actions.
- Experience managing and developing junior team members.
- Strong agency and stakeholder management skills.
- Ability to collaborate effectively across Brand, Creative, Performance Marketing, Media and E-commerce teams.
- High ownership, speed and comfort operating across multiple brands simultaneously.

📌 Digital Marketing & Social Media Manager (Haryana)
🏢 Mcnroe
📍 Haryana