The candidate will be responsible for researching, conceptualising, writing, testing and optimising scripts for Reels and other short-form video formats. The position requires a combination of creative storytelling, platform knowledge, audience psychology, analytics and performance-marketing awareness.
A proven record of growing a brand, creator, organisation or social media page from a low follower base to several lakhs or millions of followers is a mandatory shortlisting criterion.
This is not a general copywriting or caption-writing role. Candidates must demonstrate measurable experience in creating content that has generated substantial views, engagement, shares, saves, retention and follower growth.
Preferred candidate profile
Candidates must submit all of the following:
- Links to social media accounts they have directly worked on.
- Starting and current follower counts.
- Employment or association period with the account.
- A transparent description of their individual contribution.
- Links to at least five high-performing reels or videos.
- Screenshots or reports showing views, watch time, retention, shares, saves, comments and follower growth.
- A short case study describing the strategy, execution and results.
- Details of whether the growth was organic, paid or a combination of both.
Candidates who cannot demonstrate measurable past performance may not be considered for this position.