About DGTL360

DGTL360 is a next-generation, full-service digital agency specialising in design, development, performance marketing, and analytics. Founded with the mission of driving measurable digital transformation, we partner with educational institutions, B-Schools, and growth-oriented brands to help them innovate, scale, and achieve their goals through data-driven strategies and bespoke digital solutions.

Our team is a mix of experienced strategists and new-age specialists who deliver beyond conventional methods - spanning campaign design, web development, UI/UX, SEO, PPC, and MarTech. With a strong client roster including premier educational institutions and a track record of long-standing client relationships, DGTL360 is growing rapidly and looking for exceptional talent to grow with us.

About the Role

We are a fast-growing digital agency looking for a results-driven PPC Manager to own end-to-end paid media strategy and execution across three core platforms: Google Ads, Meta (Facebook & Instagram), and LinkedIn. You will be equally accountable for performance across all three channels - driving measurable business outcomes including leads, revenue, brand growth, and B2B pipeline for our diverse client portfolio.

The ideal candidate is a true tri-platform specialist - someone who can architect a Google Search campaign, build a Meta retargeting funnel, and run a LinkedIn lead gen strategy with equal confidence. You must hold Google Ads Certification and demonstrate deep, hands-on expertise in Meta Ads Manager and LinkedIn Campaign Manager. This role demands strategic thinking, full budget ownership, and a continuous experimentation mindset alongside day-to-day campaign management.

Key Responsibilities

1. Strategy & Media Planning

- Develop a PPC-led performance marketing strategy aligned with business and client goals.

- Plan budgets, channel mix, and monthly/quarterly forecasts across all paid platforms.

- Design full-funnel media plans spanning awareness, consideration, conversion, and retention.

- Recommend investment allocation across Search, Display, YouTube, Meta, LinkedIn, and emerging platforms.

- Stay ahead of industry trends and platform updates to maintain competitive advantage.

2. Campaign Execution & Ownership

- Google Ads: Own end-to-end execution across Search, Display, Performance Max, Shopping, and YouTube campaigns — managing account structure, keywords, bidding strategies, and ad copy.

- Meta Ads: Lead campaign strategy and execution on Facebook and Instagram — including Advantage+ campaigns, agile creatives, catalog ads, lead gen forms, and funnel-based audience architecture (cold, warm, retargeting).

- LinkedIn Ads: Build and manage B2B-focused campaigns across Sponsored Content, Message Ads, Lead Gen Forms, and Conversation Ads — with strong grasp of account-based targeting, job title/function/industry segmentation, and LinkedIn's bidding models.





- Take direct ownership during key campaign launches, promotions, or scale-up phases.

- Manage and allocate media budgets across Google, Meta, and LinkedIn to maximise blended performance and ROI.

3. Performance Optimisation & Experimentation

- Design and execute structured A/B tests across creatives, copy, audiences, landing pages, and bidding strategies.

- Continuously optimise campaigns to improve CPL, CPA, ROAS, CTR, and overall lead quality.

- Develop and maintain an experimentation framework to generate repeatable, scalable learnings.

4. Meta & LinkedIn — Platform Expertise

- Meta Ads Manager: Deep expertise in campaign objectives, ad formats (single image, carousel, video, collection, Reels), audience targeting (custom audiences, lookalikes, interest/behaviour), and the Meta pixel/CAPI setup.

- Understand and navigate Meta's evolving privacy landscape — including iOS impact, Conversions API (CAPI) implementation, and aggregated event measurement.

- LinkedIn Campaign Manager: Proficient in all LinkedIn ad formats — Sponsored Content, Document Ads, Video Ads, Spotlight Ads, Message Ads, and Lead Gen Forms.

- Leverage LinkedIn's unique B2B targeting capabilities: company size, seniority, job function, industry, skills, and account-based marketing (ABM) lists.

- Manage LinkedIn's higher CPCs effectively by optimising for lead quality, MQL rate, and pipeline value rather than volume alone.

- Cross-platform audience strategy: Build coordinated audience journeys that move prospects through awareness on LinkedIn, engagement on Meta, and conversion on Google Search.

5. Reporting & Insights

- Own end-to-end campaign reporting, dashboards, and weekly/monthly performance reviews across Google, Meta, and LinkedIn.

- Translate complex cross-platform data into clear, actionable insights and strategic growth recommendations.

- Monitor funnel performance and coordinate with CRM for conversion rate improvements.

- Present performance results and forward-looking strategies to clients and leadership teams.

6. Collaboration & Leadership

- Work cross-functionally with CRM, creative, and content teams to align full-funnel strategies.

- Guide, mentor, and upskill junior performance marketing team members.

- Represent PPC and performance strategy in client presentations and leadership discussions.

- Champion a data-driven and test-and-learn culture across the marketing team.

7. Measurement & Alignment

- Ensure correct conversion tracking and attribution setup using GA4, GTM, Meta Pixel/CAPI, and LinkedIn Insight Tag.





- Develop and manage first-party data, retargeting, and lookalike audience strategies across all three platforms.

- Align paid media campaigns with CRM journeys, lifecycle marketing, and automation workflows.

- Explore and integrate new measurement solutions including enhanced conversions and server-side tagging.

Skills & QualificationsMandatory Requirements

- Google Ads Certification — active and current (Must Have).

- Meta Blueprint Certification — active or willingness to certify within 3 months (Must Have).

- LinkedIn Marketing Solutions fundamentals knowledge — certifications a strong advantage.

- Demonstrated hands-on PPC experience with a portfolio of managed campaigns across all three platforms.

- Proven ability to manage and scale budgets simultaneously across Google, Meta, and LinkedIn.

Experience

- 4–5 years in performance marketing, paid media, or a digital growth role.

- Proven track record of managing and scaling paid media budgets across Google, Meta, and LinkedIn.

- Agency experience or multi-brand / multi-client handling strongly preferred.

- Experience working with e-commerce, B2B, or lead-generation campaigns is a plus.

Strategic & Analytical

- Strong understanding of full-funnel marketing strategy and multi-touch attribution.

- Ability to connect business KPIs with media metrics and draw meaningful insights.

- Experience in media forecasting, budget modelling, and growth planning.

- Comfortable presenting plans and performance data to non-technical stakeholders.

Technical Expertise

- Google Ads: Expert in all campaign types — Search, Display, Performance Max, Shopping, YouTube, and Demand Gen.

- Meta Ads Manager: Deep proficiency in campaign setup, ad formats, audience manager, custom/lookalike audiences, Conversions API (CAPI), and Meta pixel implementation.

- LinkedIn Campaign Manager: Hands-on experience with Sponsored Content, Message Ads, Lead Gen Forms, Document Ads, and LinkedIn's audience targeting tools including Matched Audiences and ABM.

- Strong working knowledge of GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and cross-platform conversion tracking.

- Familiarity with CRM platforms (HubSpot, Salesforce) and marketing automation tools is an advantage.

- Exposure to programmatic advertising, DSPs, or additional performance channels is a bonus.

Leadership & Communication

- Strong ownership mindset with meticulous attention to detail.

- Excellent written and verbal communication skills for both internal and client-facing contexts.

- Ability to manage multiple client accounts or campaigns under tight deadlines.

- Collaborative team player who can also work independently with minimal oversight.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Education:

- Master's (Required)

Experience:

- PPC Campaign Management: 4 years (Required)

Work Location: In person

📌 Performance Marketing Manager (PPC Manager) (Dwarka)
🏢 DGTL360
📍 Dwarka