Job Description Area Sales Manager / Area Retail Operations Manager

Company: Amartex Industries Ltd.
Position: Area Sales Manager / Area Retail Operations Manager
Department: Retail Operations / Sales
Experience: 15+ Years
Location: Himachal Pradesh & Tricity Chandigarh, Panchkula, Mohali, Zirakpur
Salary Package: 6-7 LPA
Industry Preference: Retail / Large Format Retail / Departmental Stores / Supermarket / Value Retail / DIY Retail

Job Summary

Amartex Industries Ltd. is looking for an experienced and result-oriented Area Sales Manager / Area Retail Operations Manager with 15+ years of relevant experience in the organized retail industry. The ideal candidate will be responsible for managing and driving the overall sales and operational performance of multiple retail stores across Himachal Pradesh and the Tricity region (Chandigarh, Panchkula, Mohali, and Zirakpur).

The candidate must have solid hands-on experience in multi-store retail operations and should have independently managed at least 10 or more retail stores. The role requires strong expertise in sales planning, store operations, inventory management, team management, customer service, visual merchandising, and achieving business targets.

Candidates from reputed retail organizations such as Vishal Mega Mart, Reliance Retail, V-Mart, DIY retail, departmental stores, supermarkets, hypermarkets, and other organized retail chains will be preferred.

Key Responsibilities

1. Area Sales & Business Performance

- Take complete responsibility for sales performance and business growth across the assigned area.
- Develop and implement area-wise sales strategies to achieve monthly, quarterly, and annual sales targets.
- Monitor store-wise sales performance and identify opportunities for business improvement.
- Analyze sales trends, customer behavior, market conditions, and competitor activities.
- Drive revenue growth, profitability, and overall business performance across all assigned stores.
- Set store-wise targets and ensure effective achievement through regular monitoring and follow-up.
- Prepare and review daily, weekly, and monthly sales reports and performance dashboards.
- Take corrective actions for underperforming stores and develop improvement plans.

2. Multi-Store Retail Operations

- Manage and supervise the operations of 10+ retail stores across the assigned territory.
- Ensure smooth and efficient functioning of all stores as per company policies, SOPs, and operational standards.
- Conduct regular store visits and operational audits to ensure compliance.
- Monitor store opening and closing procedures, staff discipline, housekeeping, customer service, and overall store standards.
- Ensure all stores maintain proper operational processes and deliver a consistent customer experience.
- Identify operational gaps and implement corrective measures promptly.

3. Team Management & Leadership

- Lead, manage, and motivate Store Managers, Department Managers, Sales Teams, and other retail staff.
- Ensure adequate manpower availability across all stores.
- Set performance expectations and monitor individual and team productivity.
- Conduct regular performance reviews and provide constructive feedback.
- Identify training and development needs of store teams.
- Develop strong leadership capabilities among Store Managers and prepare potential employees for future growth.
- Maintain discipline and ensure adherence to company policies and HR guidelines.

4. Inventory & Stock Management





- Monitor inventory levels and ensure optimum stock availability across stores.
- Coordinate with the supply chain, warehouse, and merchandising teams to ensure timely replenishment.
- Minimize stock-outs, overstocking, slow-moving inventory, and dead stock.
- Monitor stock transfers between stores wherever required.
- Ensure proper implementation of inventory control processes.
- Coordinate and support periodic stock audits and ensure reduction of inventory discrepancies and shrinkage.
- Monitor stock ageing and develop action plans for liquidation of slow-moving products.

5. Store Sales & Conversion Improvement

- Monitor key retail performance indicators such as:

- Sales per Store
- Sales per Square Foot
- Average Transaction Value (ATV)
- Average Bill Value (ABV)
- Customer Conversion
- Footfall
- Units per Transaction
- Gross Margin
- Stock Turnover

- Identify gaps in store performance and implement appropriate action plans.
- Drive cross-selling, up-selling, and customer engagement initiatives.
- Ensure stores maximize sales opportunities during festivals, promotional campaigns, and seasonal periods.

6. Visual Merchandising & Store Presentation

- Ensure effective implementation of visual merchandising guidelines across all stores.
- Monitor product displays, category presentation, signage, promotional branding, and store layouts.
- Ensure products are properly displayed and easily accessible to customers.
- Coordinate with the merchandising and marketing teams for promotional campaigns and seasonal displays.
- Maintain high standards of store appearance and customer experience.

7. Customer Experience & Service

- Ensure excellent customer service standards across all assigned stores.
- Monitor customer feedback, complaints, and service issues.
- Take immediate corrective action to resolve customer concerns.
- Develop a customer-centric culture among store teams.
- Improve customer retention and repeat business through effective service initiatives.

8. Market & Competitor Analysis

- Conduct regular market visits to understand local retail trends and customer preferences.
- Monitor competitors, including pricing, promotions, product assortment, store expansion, and customer engagement strategies.
- Identify new business opportunities and potential markets.
- Provide market intelligence and competitor feedback to senior management.
- Recommend suitable strategies based on market and competitor analysis.

9. Audit, Compliance & Loss Prevention

- Ensure strict compliance with company policies, SOPs, and operational guidelines.
- Coordinate with internal audit and loss prevention teams.
- Monitor and control pilferage, shrinkage, wastage, and operational losses.
- Ensure proper cash handling and billing procedures at stores.
- Ensure compliance with statutory, safety, security, and company requirements.
- Take corrective action on audit observations and ensure timely closure of identified gaps.

10. Reporting & MIS

- Prepare and submit regular area performance reports to senior management.
- Track store-wise sales, inventory, manpower, expenses, and operational KPIs.




- Analyze performance data and provide actionable insights.
- Conduct regular review meetings with Store Managers.
- Maintain accurate records of store performance and action plans.
- Present business performance and improvement plans to management as required.

11. Expansion & New Store Support

- Support the management in new store launches and expansion activities.
- Assist in manpower planning, recruitment, training, and onboarding for new stores.
- Ensure operational readiness before store opening.
- Support location-level market assessment and provide feedback on potential business opportunities.
- Ensure newly opened stores achieve planned sales and operational targets.

Required Skills & Competencies

- Robust experience in multi-store retail operations and area sales management.
- Proven experience managing 10+ retail stores simultaneously.
- Strong sales target achievement and business development skills.
- Excellent knowledge of retail store operations and SOP implementation.
- Strong understanding of inventory management and stock control.
- Excellent team handling and leadership abilities.
- Strong analytical and problem-solving skills.
- Good knowledge of retail KPIs and performance measurement.
- Strong communication, negotiation, and interpersonal skills.
- Ability to travel extensively across assigned locations.
- Ability to work under pressure and meet challenging sales targets.
- Strong decision-making and execution capabilities.
- Proficiency in MS Excel, MIS reporting, and retail ERP/POS systems will be preferred.

Preferred Candidate Profile

- 15+ years of overall experience in organized retail, large-format retail, supermarket, departmental store, value retail, or similar retail environments.
- Should have managed at least 10 retail stores in an Area Manager / Area Sales Manager / Cluster Manager / Regional Retail Operations role.
- Candidates from organizations such as Vishal Mega Mart, Reliance Retail, V-Mart, DIY retail, supermarkets, hypermarkets, departmental stores, and other established retail chains will be preferred.
- Strong exposure to sales, store operations, inventory, manpower management, customer service, and retail profitability.
- Candidates with experience handling Himachal Pradesh and/or Chandigarh Tricity markets will be preferred.
- Should be willing to travel extensively across Himachal Pradesh, Chandigarh, Panchkula, Mohali, and Zirakpur.

Key Performance Indicators (KPIs)

- Achievement of area-wise and store-wise sales targets.
- Year-on-year sales and revenue growth.
- Store profitability and margin improvement.
- Improvement in customer conversion and average bill value.
- Inventory accuracy and stock availability.
- Reduction in stock loss, shrinkage, and pilferage.
- Store operational compliance and audit performance.
- Employee productivity and manpower stability.
- Customer satisfaction and complaint resolution.
- Successful implementation of company SOPs and retail initiatives.

Education

Minimum Qualification: Graduate in any discipline.
Preferred: MBA/PGDM in Sales, Marketing, Retail Management, or Business Administration.

Compensation

CTC: 6-7 LPA, depending on relevant experience, current compensation, and candidate suitability.

Job Location

Himachal Pradesh & Chandigarh Tricity:

- Chandigarh
- Panchkula
- Mohali
- Zirakpur
- Various locations across Himachal Pradesh

Note: The candidate should be comfortable with extensive travel and managing multiple retail stores across the assigned territory.

📌 Area Sales Manager (Chandigarh)
🏢 Amartex
📍 Chandigarh