Job Summary

At Sleek, we believe AI is transforming content marketing, but human insight and strategic thinking are what drive lasting impact.

We are looking for an AI-native Content Marketing Specialist who is excited about the future of AI-powered marketing and eager to build next-generation content workflows for the Singapore market.

This role focuses on creating high-quality, SEO-, CRO-, and GEO-optimised content using a blend of AI tools and human insight.

Mission

Drive measurable growth in organic discovery, engagement, and conversions for the Singapore market through AI-powered content operations, combining SEO, CRO, GEO, and human editorial excellence at scale.

Key Outcomes

Outcome 1 (1-2 Months): Improve Organic Content Performance

Improve organic traffic, engagement, and lead generation across priority Singapore content pages through high-impact SEO and GEO content initiatives.

- Optimise existing pages for rankings, readability, and conversions
- Create SEO-focused content aligned with user intent
- Contribute directly to pipeline growth through content optimisation initiatives

Outcome 2 (2-4 Months): Build High-Performance AI Content Workflows

Build scalable, high-quality AI-assisted content workflows that significantly improve content production efficiency while maintaining robust editorial, SEO, and brand standards.

- Review and refine AI-generated content before publishing
- Maintain accuracy, clarity, and consistency across content
- Reduce content production turnaround time through effective AI workflows
- Continuously improve prompting, editing workflows, and editorial QA processes
- Establish best practices for AI-enabled content creation within the team

Outcome 3 (4-6 Months): Drive AI-Driven Discovery Growth

Position Sleek s Singapore content to perform strongly across emerging AI-driven discovery platforms and generative search experiences.

- Optimise content structure, FAQs, and formatting for AI discoverability
- Drive GEO (Generative Engine Optimisation) and E-E-A-T improvements across priority pages
- Monitor emerging AI search trends and apply insights to content strategy





Must-Have Experience

- Minimum 4 years of experience in content marketing
- Proven ownership of end-to-end content initiatives, with experience measuring and improving business outcomes such as organic traffic, conversions, or lead generation
- Exceptional writing and editing skills in English
- Strong understanding of SEO and search intent, with working knowledge of or demonstrated interest in CRO and GEO principles
- Strong interest in content that drives business outcomes, not just traffic
- Collaborative team player, receptive to feedback, and eager to learn in a fast-evolving environment
- Demonstrated hands-on experience using AI tools to create, optimise, review, or automate content workflows. Experience building or experimenting with AI-assisted content processes is highly desirable.
- Ability to critically evaluate, fact-check, and significantly improve AI-generated content using strong editorial judgement.
- Ability to develop content based on search intent, customer journeys, and commercial objectives rather than producing content solely for publishing.
- Experience owning blog and landing page content that contributed to measurable business outcomes.
- Experience with WordPress or other content management systems

Nice to have

- Background in Accounting, Tax, Financial Services, Banking, Insurance or Compliance industries.

Must-Have Attributes

Ownership: Takes responsibility for end-to-end content outcomes, from planning and execution through to measuring performance and continuously improving results

Growth-Oriented: Open to feedback, learning quickly, and improving continuously

Attention to Detail: Ensures accuracy, clarity, and consistency in published content

AI-Native Mindset:



Actively experiments with AI tools and thinks creatively about how AI can improve marketing performance and workflows

Collaborative: Works effectively across Content, SEO, and Growth teams

Quality-Focused: Maintains high standards while working efficiently with AI-assisted processes

Key Responsibilities

- Create and optimise SEO-, CRO-, and GEO-focused content for the Singapore market
- Experiment with emerging AI-powered search workflows and contribute to content best practices
- Improve content structure, clarity, discoverability, and conversion performance
- Collaborate with SEO, Product, and Marketing teams
- Maintain high editorial, SEO, and brand quality standards
- Evaluate and improve AI-generated outputs using robust editorial judgment

KPIs

- Growth in organic traffic across priority SG pages
- Improvement in rankings for target commercial keywords
- Contribution to organic lead generation and conversions
- AI-assisted content production efficiency
- Content QA accuracy and editorial quality score
- GEO visibility and AI discoverability improvements
- Increase publishing velocity without compromising quality standards.

About the Interview Process

The successful candidate will participate in the below interview stages.

It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.

Whether the interviews are held over video call or in person will depend on your location and the role.

TA screen call

A quick call with our Talent Acquisition team

Case study on AI capability assessment

Take Home assessment with a 3 day deadline

Technical Interview

A 60 minute Interview with the hiring team

Soft skills interview

A 45- 60 minute Interview with our CRO

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 AI Content Marketing Specialist (India)
🏢 Sleek Tech
📍 India