Job Summary

Project Overview: Despite India s rapid growth in digital adoption and e-commerce, the sexual and reproductive health (SRH) space remains relatively nascent online, with contraception and fertility products accounting for only ~23M of the digital health market. At the same time, significant gaps persist: the unmet need for family planning among married women stands at 8.5%, and modern contraceptive use has actually declined (from 56.4% to 52.7%), pointing to continued unmet demand for trustworthy information and access (NFHS-6, 2023 24). While users seeking FP-SRH information prefer a discreet, trustworthy path from awareness to action, the same is not achievable through traditional clinic-based counselling models and as a consequence, users often turn to digital channels where they encounter fragmented, stigmatising, or unreliable content. There is, therefore, a need for digital platforms which can offer comprehensive and reliable information.

Since 2024, WJCF has deepened its focus on Alternative Service Delivery (ASD), i.e., identifying, testing, and scaling non-traditional channels, beyond public health facilities and frontline workers, through which underserved populations can access SRH products, services, and information.

Our hypothesis is twofold. First, there is significant unmet demand for reliable, accessible FP-SRH information, and authoritative, cohort-tailored digital content can measurably shift awareness. Second, when users are offered trustworthy, stigma-free content alongside a discreet, low-friction path to purchase or counselling on platforms they already use, a meaningful share will convert from awareness to action i.e., verified uptake of FP-SRH products and services.

Our ASD work began with a structured landscaping exercise that reviewed 56 service delivery and demand generation models across health and non-health sectors in India and globally, identifying digital and private-sector channels with the strongest potential for reach,



cost-effectiveness, and scalability.

This approach was validated through a 2025 pilot with a leading e-pharmacy partner. WJCF co-designed and ran a 4-month, multi-channel FP-SRH demand-generation campaign which reached 0.98M users and achieved a ~3% reach-to-conversion rate among new-to-category buyers. Monthly SRH purchasers rose ~62% over the pre-pilot baseline 64% of them current to the category with growth across priority products (condoms +51%, ECPs +48%, and OCPs +57%). Average time on the campaign microsite was ~4 minutes against a ~1-minute benchmark, signalling strong content engagement.

Building on this foundation, WJCF has secured a multi-year grant to scale and diversify its digital SRH work across two parallel workstreams: one that deepens and scales e-pharmacy partnerships into a structured, ongoing test-and-learn engine to drive users to category adoption, and another that expands into additional digital ecosystems to identify which channels can reliably move users from awareness to verified uptake, and overall, understanding the conditions under which such partnerships can become self-sustaining with reduced donor support.

Position Overview

WJCF is seeking a highly motivated Associate to lead analytical, strategic, and implementation workstreams for our ASD work. The Associate will drive high-quality analyses, design frameworks for intervention models, lead research activities, and manage relationships with donors and partners across digital ecosystems (e-pharmacy, e-commerce, and other consumer platforms). They will guide components of program execution,



develop strategic documentation, and ensure delivery of key outputs. The role requires strong problem-solving and stakeholder management abilities, comfort working in complex environments, and the ability to independently own and drive major workstreams.

Responsibilities

- Lead analytical workstreams for our ASD work, driving evidence-based decision-making and strategic planning.
- Lead partner scoping and due diligence efforts, defining engagement criteria and shortlisting frameworks to inform strategic partnership decisions.
- Design and run structured campaign test-cycles in partnership with digital platforms, building and testing hypotheses to optimize program performance.
- Oversee periodic reviews of campaign test-cycles to guide program strategy.
- Distil learnings from these test-cycles and develop the business case and conditions under which partnerships can become self-sustaining with reduced donor support.
- Design and steer scalable intervention models, frameworks, and implementation pathways in collaboration with partner organizations.
- Build and oversee measurement frameworks, dashboards, and reporting tools that track performance across the awareness-to-uptake funnel and enable data-driven decisions.
- Build and sustain relationships with digital platform partners, brand partners, donors, and technical stakeholders to strengthen alignment, negotiate partnership terms, and drive impact.
- Ensure quality and timeliness of program outputs, including strategic notes, donor reports, partnership documentation, and presentations for diverse audiences.
- Mentor and supervise analysts and junior staff, providing guidance on research

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Associate - Digital Channels For Sexual & Reproductive Health (Delhi)
🏢 Clinton Health Access Initiative (CHAI)
📍 Delhi