Role Summary

Owns SATORI Kitchen Products' retail channel sales in the Pune Maharashtra region end-to-end developing and servicing a network of kitchen hardware distributors, retail shops, and showrooms. Acts as the primary face of the brand in the trade: onboarding new counters, driving secondary sales at existing ones, ensuring product display and merchandising standards, and feeding market intelligence back to Management. The same activity-based, CRM-driven sales discipline applies to every lead, visit, and follow-up.

Key Responsibilities

- Develop, appoint, and manage a network of kitchen hardware distributors, dealers, retail shops, and showrooms across Pune city and Pune District
- Own the sales funnel for the assigned territory: identify prospective counters, run product presentations and demos, negotiate trade terms, and close placement orders
- Drive secondary sales at existing counters through regular beat visits, order collection, stock replenishment, and scheme communication
- Ensure SATORI products are displayed prominently at every counter sample boards, catalogues, and display units current, clean, and client-ready at all times
- Support channel partners with product training so counter staff can confidently present and sell SATORI's range
- Execute local marketing activities dealer meets, carpenter/fabricator meets, showroom promotions, and participation in regional trade exhibitions
- Log every lead, visit, order, and follow-up in the company CRM with no gaps in data hygiene
- Track and support payment collection from channel partners within agreed credit terms
- Report weekly on beat coverage, new counters opened, orders booked, collections, and competitor activity to Management




- Coordinate with the back office on order processing, dispatch timelines, and after-sales/complaint resolution

KPI Focus Areas (Activity-Based)

- Beat Coverage & Call Rate Planned dealer/shop visits completed per week, with no missed beats
- Network Expansion — Current distributors, shops, and showrooms onboarded per month against target
- Secondary Sales Growth — Consistent month-on-month growth in reorders from existing counters
- Display & Merchandising Standards — SATORI samples, catalogues, and displays current and client-ready at every counter
- CRM Discipline — 100% of leads, visits, orders, and follow-ups logged in the CRM
- Collections — Outstanding payments kept within agreed credit terms
- Order Booking — Revenue booked against the monthly pipeline reviewed with Management
- Weekly Reporting Cadence — Timely, complete weekly report submitted without follow-up needed

Qualifications & Experience

Graduate in any discipline (MBA in Sales/Marketing preferred); 2–10 years in channel/dealer-distributor sales of kitchen hardware, architectural hardware, modular kitchen fittings, building materials, sanitaryware, or allied home-improvement products. Existing relationships with hardware trade counters in the Pune region are a strong advantage.

Skills & Competencies

Dealer and distributor network development, field sales discipline and beat planning, negotiation and closing ability, merchandising sense, product demonstration skills, working knowledge of trade schemes and credit-terms management, CRM proficiency, payment-collection follow-up, and fluency in Marathi, Hindi, and English. Two-wheeler with valid licence required for field coverage.

Note: Interested Candidates can directlry reachout to Santosh: (phone hidden)

📌 Sales And Marketing Executive (Maharashtra)
🏢 SATORI Kitchen Products
📍 Maharashtra