Job Description Field Sales Executive (FMCG)

Job Title: Field Sales Executive
Industry: FMCG (Fast-Moving Consumer Goods)
Department: Sales
Reporting To: Area Sales Manager / Sales Manager

Job Summary

We are looking for a dynamic and result-oriented Field Sales Executive to promote and sell FMCG products by visiting retail outlets, distributors, supermarkets, and wholesalers. The ideal candidate should have strong communication skills, market knowledge, and the ability to achieve sales targets while building long-term customer relationships.

Key Responsibilities

- Visit assigned retail outlets, supermarkets, distributors, and wholesalers daily.
- Generate new business opportunities and increase product distribution.
- Achieve monthly and quarterly sales targets.
- Build and maintain strong relationships with existing customers.
- Ensure product availability, visibility, and merchandising at retail outlets.
- Collect market intelligence on competitor activities, pricing, and customer preferences.
- Take orders and coordinate with the distribution team for timely delivery.
- Follow up on outstanding payments and maintain healthy customer accounts.
- Prepare and submit daily sales reports, visit reports, and expense statements.




- Participate in promotional activities, product launches, and marketing campaigns.

Required Qualifications

- Bachelor's degree or Intermediate (preferred).
- 1–9 years of field sales experience in the FMCG industry.
- Freshers with strong sales aptitude may also apply.

Skills Required

- Excellent communication and negotiation skills.
- Strong selling and relationship-building abilities.
- Knowledge of FMCG market and distribution channels.
- Ability to work independently and meet sales targets.
- Basic knowledge of MS Excel and mobile sales applications.
- Valid two-wheeler driving license is preferred.

Preferred Experience

- Experience in selling bakery products, biscuits, chocolates, snacks, beverages, or other FMCG products.
- Existing network with retailers and distributors is an added advantage.

Key Performance Indicators (KPIs)

- Monthly sales target achievement.
- Current outlet acquisition.
- Product availability and visibility.
- Distributor and retailer relationship management.
- Collection efficiency and payment follow-up.
- Daily market coverage and reporting.

📌 Field Sales Executive (Karnataka)
🏢 Karachi Bakery
📍 Karnataka