Job Summary

We are looking for a Social Media Executive who understands how to translate healthcare expertise into engaging, trustworthy, and patient-friendly content. This role goes beyond posting; you will own the content thinking, planning, and execution across social platforms, ensuring our communication is empathetic, credible, and impactful.

Responsibilities

- Develop monthly content calendars aligned with brand, campaigns, and medical priorities
- Translate doctor inputs into easy, engaging, and patient-centric content
- Bring fresh content ideas (reels, series, formats, hooks, storytelling)
- Ensure the right mix of education, emotion, and engagement
- Manage day-to-day content across platforms (Instagram, Facebook, YouTube, LinkedIn etc.)
- Write captions that are clear, empathetic, and non-promotional
- Ensure consistency in tone, visual language, and brand guidelines
- Coordinate with designers video editors for execution
- Work closely with doctors to plan video topics
- Guide them on content formats
- Ensure compliance (no misleading claims, ethical communication)
- Be able to extract content from conversations, not depend on scripts alone
- Support campaign execution (health day campaigns, awareness days, launches)
- Track performance of content (reach, engagement, saves, shares etc.)
- Identify whats working and suggest improvements




- Stay updated with Instagram/Reels trends, hooks, and formats
- Adapt trends to healthcare in a sensitive and relevant way
- Experiment with new formats while maintaining brand credibility

Requirements
- Education: Degree
- Experience: 0 to 1 year
- Content Mindset
- Ability to think in hooks, formats, and storytelling, not just posts
- Can convert complex medical topics into simple, relatable content
- Understands what makes people stop, read, watch, and save
- Communication Skills
- Strong written English (clear, simple, non-jargon)
- Ability to write for emotion + clarity
- Execution
- High ownership, can manage calendars, deadlines, and coordination
- Detail-oriented (especially important in healthcare content)
- Fast, responsive, and organised
- Digital Platform Understanding
- Good understanding of Instagram, Facebook, and YouTube
- Knows basics of engagement metrics and content performance
- Healthcare Sensitivity
- Understands the importance of ethical communication
- Avoids exaggerated claims, fear-based messaging, or misinformation
- Good to Have
- Experience in healthcare / wellness / hospital marketing
- Experience in short-form video content (Reels)
- Basic understanding of paid campaigns
- Familiarity with compliance guidelines in healthcare advertising

📌 Executive - Marketing (Karnataka)
🏢 Rhea Healthcare
📍 Karnataka