About NowPurchase
Building the future of Metal Manufacturing!
NowPurchase is transforming the $140B metal manufacturing industrythe backbone of infrastructure, transportation, and industrial growth. We are building Indias most trusted digital procurement platform for metal manufacturers while creating an operating system that makes procurement smarter, faster, and autonomous.
We are a growing team of 150+ professionals with a strong PAN India presence, supported by multiple offices, warehouses, and processing units, enabling seamless nationwide operations.
Having worked with 250+ foundries across India, were now scaling aggressivelyacross regions, products, and value-added solutions. Our momentum has been recognized globally and nationally, including:

Financial Times High-Growth Companies Asia-Pacific (2024 & 2025)
Indias first-ever ESOP buyback by a B2B commerce startup (2024)
Innovative Startup of the Year – Eastern Leadership Awards 2025
Dun & Bradstreet Startup50 Award
Deloitte Technology Fast 50, India (2025)

What the Role Looks Like
Drive B2B sales of scrap, ferro alloys, and industrial raw materials within the assigned territory
Acquire new manufacturing customers and expand existing key accounts
Conduct technical and commercial discussions with plant teams and procurement heads
Negotiate pricing, contracts, and ensure profitable deal closures
Manage end-to-end sales cycle including receivables and account growth
Gather market intelligence and identify growth opportunities

Job Description
Role: B2B Sales
Department: Sales
Experience: 2+ years
Location: Coimbatore
Qualification: B.Tech, MBA preferred





Job Summary
We are looking for a highly driven B2B Sales professional to manage and grow business within the assigned territory. The role involves current customer acquisition, key account management, and driving revenue through solution-based selling of industrial raw materials while ensuring profitability and strong customer relationships.

Key Responsibilities
1. Sales Revenue Achievement
Drive revenue growth in the assigned territory by achieving monthly and quarterly sales targets
Ensure consistent conversion of opportunities into business closures

2. Gross Margin / P&L; / Product Mix Optimization
Maintain and improve gross margins through effective pricing and negotiation
Optimize product mix to maximize profitability
Ensure P&L; accountability for the assigned accounts/territory

3. Key Account Management & Customer Retention
Manage and grow existing key accounts
Build strong relationships with CXOs, Plant Heads, and procurement teams
Ensure high customer satisfaction and repeat business

4. New Customer Acquisition & Territory Development
Identify and acquire new customers in foundries, steel plants, and manufacturing units
Drive territory expansion through structured field visits and networking




Build a strong pipeline of potential clients

5. Market Intelligence & Cross-functional Coordination
Track competitor activities, pricing trends, and market movements
Coordinate with procurement, operations, and logistics teams for execution
Provide insights to strengthen sales and sourcing strategy

6. Sales Pipeline Management, CRM & Reporting
Maintain a healthy sales pipeline and track conversion ratios
Ensure accurate and timely CRM updates
Prepare daily/weekly sales reports and performance dashboards

7. Receivables & Collection Efficiency
Monitor outstanding payments and ensure timely collections
Work closely with finance teams to reduce credit risk and overdue balances

Skills & Experience We’re Looking For:
Must-Have
Strong communication and interpersonal skills
Customer-facing B2B sales experience
Experience in lead generation, cold calling, and account management
Basic technical understanding of industrial/raw material products
Strong commercial acumen and negotiation skills
Proficiency in Excel / Google Sheets
Willingness to travel extensively within the assigned territory

Good-to-Have
Experience in industries like Metal Manufacturing, Steel, Foundry, Ferro Alloys, Scrap Recycling, or Industrial B2B sectors
Exposure to companies like Tata Steel, JSW, SAIL, Vedanta, or similar industrial players
Experience in industrial product sales or solution selling
Understanding of supply chain and procurement processes

Hiring Process
1. HR Screening
2. Functional Interviews
3. Final Discussion with Leadership

📌 B Sales (Athiyur)
🏢 NowPurchase
📍 Athiyur