Job Description:

Job Title: Area Sales Manager – Retail Sales

Location: Surat & Baroda (Vadodara)
Reporting To: Regional Sales Manager -Retail

Role Purpose

The Area Sales Manager – Retail Sales will be responsible for driving secondary sales, strengthening the dealer–distributor network, expanding market coverage, and achieving volume and value targets across Surat and Baroda markets. The role demands strong execution, relationship management, and local market understanding.

Key Responsibilities

Sales & Market Expansion

- Achieve monthly, quarterly, and annual sales targets for Surat & Baroda territories.
- Drive secondary sales through effective retailer and dealer engagement.
- Increase market penetration in textile belts, industrial areas, and residential markets.
- Identify new outlets, sub-dealers, and growth pockets in assigned locations.

Distributor & Channel Management

- Manage appointed distributors; ensure proper stock planning and liquidation.
- Appoint new distributors/sub-dealers where required to improve coverage.
- Maintain distributor ROI, credit control, and claim settlements.
- Resolve channel conflicts and ensure smooth market functioning.

Team Management

- Lead and guide Sales Officers / Sales Executives.
- Conduct joint field visits, training, and regular performance reviews.
- Ensure discipline in beat planning,



reporting, and daily market working.

Retail Execution & Visibility

- Ensure effective product placement, signage, and in-shop branding.
- Execute company schemes, promotions, and trade marketing activities.
- Monitor competitor pricing, schemes, and market movements.

Coordination & Reporting

- Prepare daily, weekly, and monthly MIS and sales forecasts.
- Coordinate with supply chain, marketing, and finance teams for smooth operations.
- Ensure compliance with company policies and processes.

Key Skills & Competencies

- Strong understanding of Surat & Baroda retail markets
- Distributor and dealer relationship management
- Team leadership and execution capability
- Negotiation and conflict-resolution skills
- Data-driven decision-making

Educational Qualification

- Graduate in any discipline
- MBA (Sales/Marketing) preferred

Experience

- 5–10 years in Retail Sales
- Minimum 2–3 years handling an independent area
- Experience in FMCG / Building Materials / Paints / Construction Chemicals preferred
- Gujarat market exposure is a robust advantage

Key Performance Indicators (KPIs)

- Secondary sales growth
- Distributor performance & expansion
- Retail coverage & visibility
- Scheme execution effectiveness
- Team productivity

📌 Area Sales Manager – Retail (Gujarat) (Ahmedabad)
🏢 Aswani Industries
📍 Ahmedabad