Job Summary
To lead LCM marketing. To execute & optimise digital platform campaigns.
This role supports lifecycle marketing activities across the Singapore, Canada, and UK markets, with ownership of channels such as Email, Push Notifications, In-App Messaging, SMS, and WhatsApp.
Key Responsibilities
- End-to-end execution of Lifecycle Marketing (LCM) campaigns.
- Email marketing operations and campaign management.
- Support migration and platform transition activities through November 2026.
- Execution and optimization of Push Notifications, In-App Messaging, SMS, and WhatsApp campaigns.
- Audience segmentation, targeting, and campaign analysis.
- Support growth and experimentation initiatives across HSI and Wave4 markets.
- Coordinate with cross-functional teams to ensure timely campaign delivery and reporting.
Skills & Attributes for success
- Hands-on experience in CRM/Lifecycle Marketing.
- Robust understanding of email marketing platforms and campaign execution.
- Familiarity with customer engagement channels such as Push, In-App, SMS, and WhatsApp.
- Data-driven mindset with strong execution capabilities.
- Ability to independently manage day-to-day campaign operations.