About Brands2Be
At Brands2Be, we help businesses grow through data-driven digital advertising. With over 20 years of industry experience, we've successfully managed campaigns across multiple industries and developed AdsIntelli , our AI-powered advertising platform designed to improve campaign efficiency, reduce ad spend wastage, and drive better marketing decisions.
We're looking for a Media Buyer with strong hands-on expertise in Google Ads and working knowledge of Meta Ads . If you're passionate about performance marketing, lead generation, and campaign optimization, we'd love to connect with you.
Key Responsibilities
Plan, launch, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, and YouTube.
Support and manage Meta Ads campaigns for lead generation and remarketing when required.
Monitor campaign performance and continuously optimize to improve lead quality, ROAS, and reduce CPL.
Perform keyword research, audience analysis, and competitor research.
Implement and monitor conversion tracking using GA4 and Google Tag Manager (GTM) .
Analyze campaign performance and prepare actionable insights using Google Ads and analytics tools.
Collaborate with creative, content,



and strategy teams to improve campaign performance.
Stay updated with Google's latest advertising features and industry best practices.
Industries You'll Work With
Healthcare
Real Estate
Education
Financial Services
B2B Lead Generation
Requirements
3-5 years of hands-on experience in Google & Meta Ads .
Experience managing Google Search and Performance Max campaigns.
Working knowledge of Display and YouTube Ads .
hands-on experience with Meta Ads.
Understanding of Google Analytics 4 (GA4) , Google Tag Manager (GTM) , and conversion tracking.
Solid analytical and problem-solving skills.
Experience in a digital/performance marketing agency will be preferred.
Ability to independently manage and optimize advertising campaigns.
Why Join Brands2Be?
Work closely with experienced performance marketers and the founding team.
Manage campaigns across multiple industries and business verticals.
Gain exposure to enterprise-level advertising accounts.
Be part of an AI-powered marketing ecosystem through AdsIntelli .
Competitive salary, career growth, and continuous learning opportunities

📌 Media Buyer (West Bengal)
🏢 Brands2be
📍 West Bengal