We are hiring for Integrated Media Planning Manager | Mumbai

Job Title: Integrated Media Planning Manager
Location: Mumbai
Experience Required: 1-4 year

Role Overview
We are looking for an experienced and strategic Integrated Media Planning Manager to lead end-to-end media planning across digital and traditional platforms. The ideal candidate should have solid expertise in integrated media strategy, campaign planning, audience analytics, and media optimization across multiple channels.

Platform & Tools Expertise: Meta, Google, TV Planning, Print, BARC, YUMI,TGI

Key Responsibilities:
- Develop and execute fully optimized integrated media plans to maximize reach, efficiency, and audience targeting
- Lead planning across TV, Digital, Print, Connected TV, YouTube, and Meta Reach & Frequency campaigns
- Build strategic media recommendations using data, audience insights, and planning tools
- Collaborate with cross-functional teams including creative, research, account management, and buying teams to ensure campaign success
- Monitor campaign performance, track delivery metrics,



and optimize plans to improve reach and efficiency
- Analyze post-campaign reports to evaluate planned versus delivered performance and derive actionable insights
- Create competitive analysis and category insight presentations to support client growth and market positioning
- Handle budgeting, targeting, placement strategies, and campaign optimization across platforms
- Drive innovative planning approaches and contribute towards media planning automation and efficiency

Requirements:
- 1-4 years of experience in integrated media planning
- Strong understanding of both traditional and digital media ecosystems
- Hands-on experience with TV and digital planning tools and audience measurement platforms
- Strong analytical and presentation skills
- Ability to manage multiple campaigns and stakeholder relationships effectively
- Experience working with cross-functional teams and handling large-sca

📌 Integrated Media Planning Manager (Mumbai)
🏢 Omnicom Media India
📍 Mumbai