Social Media Manager — Food-Tech (Remote)
Reports to: VP, Digital - India
About the Role
We're looking for a Social Media Manager to own the voice, presence, and performance of our brand across all social platforms. This is a high-visibility role at the intersection of food culture, technology, and community: ideal for someone who can move fluidly between scrappy real-time content and a longer-term brand strategy. You'll report into the VP of Digital and partner closely with Content, Brand, Growth, and Customer teams to turn social into a measurable growth channel, not just a brand awareness exercise.
What You'll Do
- Own and execute the organic social strategy across Instagram, TikTok, X, LinkedIn, YouTube Shorts/Pinterest (platform mix as relevant), including content calendar, voice/tone guidelines, and day-to-day publishing
- Lead community management: respond to comments/DMs, monitor sentiment, and flag issues or opportunities in real time
- Partner with the Content and Creative teams to develop platform-native video, photo,



and copy that reflects current food/social trends while staying true to brand identity
- Identify and manage relationships with creators, influencers, and brand ambassadors in the food and lifestyle space
- Track and report on KPIs (engagement, follower growth, reach, share of voice, conversion-assisted metrics) and translate data into actionable strategy shifts
- Stay ahead of platform algorithm changes, emerging formats, and cultural moments relevant to food, tech, and consumer trends
- Collaborate with Paid Social/Growth to align organic and paid content strategy
- Manage social media tools/platforms (e.g., Sprout Social, Later, Dash Hudson) and maintain a consistent publishing cadence
- Support crisis communications or rapid-response content needs in partnership with PR/Comms as needed
- Contribute to quarterly social strategy planning and present results to leadership

What You Bring
- 4–7 years of social media management experience, id

📌 Social Media Manager (Dindigul)
🏢 Phifer
📍 Dindigul