Department: Marketing / Digital
Experience: 3-4 years
Location: Mumbai (On-site)

About Homegrown Music
Homegrown Music is a joint-venture music label with Atlantic Records (part of Warner Music Global). We’re dedicated to spotlighting the next wave of artists shaping contemporary sounds from India and South Asia. Our goal is to champion crossover artists from the region while also creating a platform for established talent to explore new mediums of creative expression.

About The Role
We're looking for a Campaign Manager to own music release rollouts end to end. You'll be the central point of contact who turns an artist's release into a fully realized campaign - shaping the strategy, driving the creative ideation, coordinating design, managing PR, and making sure every marketing touchpoint in the release plan actually ships on time and on brand.
This is a project-leadership role as much as a marketing one. You'll work across internal teams (marketing, creative, design, PR) and external partners (artists, managers, agencies, press, platforms) to make sure nothing falls through the cracks between "we have a release date" and "the campaign is live."

WHAT YOU'LL DO

Strategy & Planning
Build the campaign roadmap for each release: timeline, milestones, budget, channel mix, and success metrics
Translate artist vision and label priorities into a transparent, actionable rollout plan
Identify campaign moments (pre-save, announcement, single drops, album release, post-release) and sequence them for maximum impact

Creative Ideation
Lead brainstorms for campaign concepts,



content hooks, and rollout "moments" that fit the artist's story and audience
Partner with artists/managers to develop a creative direction that's distinct release to release
Pitch and prioritize ideas based on feasibility, budget, and impact

Marketing Execution
Plan and oversee digital marketing efforts - social, paid media coordination, email/newsletter, fan engagement
Coordinate content calendars across all channels and ensure consistent messaging
Track campaign performance and adjust tactics in-flight based on data

PR Coordination
Manage PR timelines and deliverables in partnership with publicists/agencies
Coordinate interview requests, press assets, exclusives, and premiere placements
Ensure messaging consistency between PR narrative and marketing creative

Design Coordination
Brief and manage designers/creative teams on assets needed across the campaign (cover art adaptations, social templates, ad creative, merch, out-of-home, etc.)
Keep design timelines aligned with the broader rollout calendar
Review and approve assets for brand and campaign consistency

Cross-Functional Project Management




Act as the single point of accountability for the release - tracking dependencies, flagging risks, and keeping every workstream on schedule
Run regular check-ins with internal teams and external partners
Maintain campaign trackers, briefs, and post-mortems for institutional learning

WHAT YOU BRING
3-4 years of experience in music marketing, label services, artist management, or campaign/project management (music industry experience strongly preferred)
Proven experience managing multiple workstreams and stakeholders simultaneously, on tight and often shifting timelines
Strong creative instincts paired with organizational rigor — you can pitch an idea and then build the plan to execute it
Working knowledge of PR processes, social/digital marketing channels, and DSP (streaming platform) marketing tools and pitching
Comfort briefing and giving feedback to designers and creative teams
Excellent written and verbal communication skills; confident presenting plans to artists, managers, and senior stakeholders
A genuine interest in music and culture, with an ear for what makes a campaign feel authentic rather than generic

NICE TO HAVE
Experience working directly with artists or artist management
Familiarity with campaign/project management tools (Asana, Monday, Notion, Airtable, etc.)
Existing relationships with press, marketing agencies, or media contacts
Budget management experience

Interested applicants can also email their CV with a cover letter to [email protected]

📌 Campaign Manager (Mumbai)
🏢 Homegrown
📍 Mumbai