Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely compelling work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Roles & Responsibilities
Customer Engagement Measurement & Intelligence
Develop measurement frameworks to assess effectiveness of omnichannel engagement across field, CRM, paid media, owned digital, and third-party channels. Analyze customer interaction data to identify patterns in engagement, channel synergy, sequencing, pacing, and message performance. Translate analytical insights into clear recommendations on channel mix, content sequencing, and engagement frequency.



Identify engagement best practices and build playbooks that inform future campaign planning across brands. Experimentation & Optimization
Design and execute test-and-learn strategies including A/B tests, lift studies, and incrementality experiments across customer engagement tactics. Define success metrics, measurement windows, and statistical approaches to evaluate new engagement strategies. Partner with marketing, CRM, and field teams to embed analytical learnings into ongoing campaign execution. Continuously refine experimentation frameworks to accelerate learning cycles and improve engagement effectiveness. Advanced Analytics & Attribution
Apply advanced analytics techniques to measure the incremental impact of customer engagement activities. Utilize attribution frameworks such as multi-touch attribution, Markov chain modeling, and causal inference methods. Integrate outputs from MMx, KDA, and predictive models to inf

📌 Senior Manager, Customer Engagement Measurement (Hyderabad)
🏢 Bristol-Myers Squibb
📍 Hyderabad