Summary:
The Sales Development Executive will be responsible for end-to-end visicooler(VC) lifecycle management, ensuring optimal deployment, performance, and maintenance of assets to drive sales throughput, visibility, and asset productivity.
The role requires solid cross-functional coordination across Sales, Supply Chain, 3P partners, and OEMs to ensure seamless execution and adherence to defined SOPs.
Major Duties/Responsibilities:
Visicooler End-End Management
Deployment planning:
• Execute visicooler deployment plans aligned with GTM priorities and regional targets
• Coordinate with stakeholders including:
o Manufacturers
o Logistics partners
o 3P deployment agencies
o Sales team & distributors (CFAs)
• Ensure proper store selection, site readiness, and installation planning
End to End Operations:
• Act as the single point of contact (SPOC) between Sales and external partners
o Drive complete deployment lifecycle:
o Store identification & enrollment
o Deployment execution
o Asset tagging and tracking
• Ensure adherence to standard deployment SOPs and timelines
Asset Tracking,



Audit & Redeployment
• Ensure accurate asset tagging, geo-tracking, and scanning compliance
• Conduct periodic audits to validate asset presence and functionality
• Identify underperforming assets and drive redeployment actions
Performance Management:
• Track and drive VC performance KPIs including:
o Productivity (PDO)
o Billing compliance
o Throughput & usage
• Ensure 100% billing and productivity improvement through better utilization
• Drive adoption of performance dashboards and tracking tools
Merchandising & In-Store Excellence
• Ensure correct placement, visibility, and planogram compliance
• Drive:
o Right merchandising
o Promotional execution
o Visibility standards in-store
• Improve consumer visibility and offtake via better VC execution
Stakeholder Management & Training
• Work closely with Sales teams to ensure consistent usage of VC systems
• Train field teams on:
o Portal/das

📌 Executive Regional Sales Development (Mumbai)
🏢 The Hershey
📍 Mumbai