About Function/Department
Response is the Sales function of the Company and contributes over 90% to the Company’s top-line. The function has colleagues who are engaged in business planning, business development, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.

About the Position
The position involves strategic oversight, team leadership, stakeholder collaboration, and ensuring alignment with organizational objectives.
The incumbent will be responsible for driving branch revenues, developing new business models with a growth-oriented approach, and maintaining a strong focus on numbers. An independent thinker with an entrepreneurial mindset, the individual will be expected to work closely with cross-functional teams and senior leadership to ensure sustainable growth and long-term business impact.

Areas of Responsibility
Sales Planning
Assimilate and analyze information on clients, their competition and market trends, media mix,



share of wallet, print share; provide inputs to reporting manager to prepare the vertical sales plan in order to achieve the budgeted figures for assigned clients
Smart sell and New Initiatives
Analyze category / industry with the help of reporting manager, available competition and market research; create a basket of opportunities with implementable plans; take inputs from Branch Vertical Head, suggest / co-create ideas in sync with the client's communication objectives in order to get incremental business through new initiatives and new clients.
Client servicing
Develop and maintain rapport with key clients / agencies, share market developments in their industry, create awareness of existing and current services offered by the company, liaise with internal stakeholders to ensure smooth implementation and logistics, understand and address client's business concerns in order to become their preferred media v

📌 Branch Horizontal Head (Gurugram)
🏢 Bennett Coleman and Co.
📍 Gurugram