Purpose of the Role:

The Assistant Media Manager – Digital will be responsible for executing and optimizing digital media campaigns across Search, Social, Programmatic, and E-commerce platforms. This role requires solid hands-on expertise, operational rigor, and an analytical mindset to ensure campaigns are delivered efficiently, accurately, and continuously improved to drive performance outcomes aligned with business objectives.

Key Responsibilities:

- Execute and manage campaigns across Google Ads (Search, Display, YouTube), Meta Ads Manager, and Programmatic platforms (DV360 / The Trade Desk)
- Drive Search (SEM) execution, including keyword management, bidding, and ongoing optimization
- Ensure accurate campaign setup, trafficking, and QA for error-free delivery
- Monitor live campaigns and proactively address delivery, pacing, and performance issues
- Analyze performance data and share actionable insights and optimization recommendations
- Support campaign optimization through A/B testing, audience refinement, and bid adjustments
- Develop and maintain campaign reports (daily/weekly/post-campaign) with clear insights
- Track budgets, spends,



and key performance metrics with high accuracy
- Execute and monitor E-commerce campaigns across Amazon, Flipkart, Blinkit (or similar platforms)
- Coordinate with internal teams and partners to ensure smooth execution and timely delivery.

Skills:

Platforms & Tools:

- Google Ads (Search, Display, YouTube), Meta Ads Manager, Reach Planner, Insight Finder, Comscore, Meta Insigihts,
- Programmatic platforms (DV360 / The Trade Desk)
- E-commerce advertising platforms (Amazon, Flipkart, Blinkit, etc.)

Functional Expertise:

- Campaign delivery and optimization across brand and performance KPIs (CPM, CPV, Reach, Impressions, VTR, Video Views, CPA, ROAS)
- Familiarity with campaign measurement and verification tools (CM360, IAS or equivalent)
- Data analysis and reporting (Excel)

Experience:

3–6 years of hands-on experience in digital media execution across Search, Social & Programmatic campaigns.

Qualifications:

Graduate / Postgraduate (MBA or equivalent preferred)

📌 Assistant Media Manager (Digital) (India)
🏢 Parle Products
📍 India