Hiring at DIRTS: A Video Editor who cuts for retention, not applause.
Not "makes nice videos."
Not "excellent with transitions."
Someone who knows the first three seconds decide everything, and that a scroll-stopping edit is engineered not stumbled into. If "hook," "hold rate," "retention curve," and "pattern interrupt" are everyday words to you and you're already generating clips with Veo 3, Runway or Kling, not planning to "learn AI someday" keep reading.
About DIRTS
DIRTS is a fast-growing D2C wellness and lifestyle brand based in India, building innovative, non-invasive products like Foot Alignment Socks, Barefoot Socks, TENS Massagers, Winter Socks, Gloves, and more. We sell across our own website and marketplaces, and we grow on the back of paid creative. We're hiring a full-time Video Editor to own performance video end-to-end — the ads that actually run, and actually convert.
Why we're being specific:
Most editors can cut a clean video. Few can cut one that survives a Meta auction.
The skill we need sits at the intersection of editing and performance marketing — someone who instinctively knows why a video holds attention past second three, why one opener beats another off the same footage, and why a "beautiful" edit can still lose money. Craft without performance is just a nice-looking video nobody watched.
What you'll own:
Performance video ad edits for Meta and Google — UGC, founder-led, testimonial, problem-solution. You'll cut across all of them.
Editing for retention: sharp hooks, tight pacing, pattern interrupts, captions/subtitles, sound design, b-roll and text/motion graphics that earn the next second.
Generating footage with the frontier of AI video tools — using Sora, Veo 3, Runway, Kling, Luma and Pika to create b-roll, product shots and UGC-style scenes we can't or shouldn't film, and blending them into real footage so cleanly nobody can tell.
Volume and variation — multiple cuts and hook variants of the same script, tested ruthlessly, no
📌 Video Editor (Noida)
🏢 DIRTS
📍 Noida