4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)- Maximum 10 KRAs can be updated

Key Result Areas

(Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

Transparent articulation of the opportunity with defined growth potential.

- Evaluate ABHI’s group customer and partner ecosystem to identify scalable growth opportunities
- Analyze customer value, behavior, and lifecycle data to prioritize segments for retail conversion and cross-sell
- Define a differentiated value proposition aligned with group business strategy and portfolio profitability
- Develop a robust business case covering revenue upside, cost-to-serve, customer lifetime value, and ROI
- Drive leadership alignment, decision-making, and governance for enterprise-wide execution

Conversion & Cross-Sell Model Design

- Design end-to-end group-to-retail customer journeys across acquisition, onboarding, servicing, and renewal
- Define product propositions, pricing frameworks, and benefit structures for customers




- Develop segment-led conversion and cross-sell models using behavioral and lifecycle triggers
- Enable scalable digital journeys, campaigns, and personalized engagement touchpoints
- Ensure underwriting, compliance, policy issuance, and regulatory readiness

Stakeholder

Collaboration &

Execution Readiness

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Drive cross-functional collaboration across Sales, Product, Digital, Marketing, Operations, Finance, Underwriting, and Claims

Establish execution governance, delivery timelines, and dependency management across workstreams

Ensure operational, servicing, and claims readiness to support customers at scale

Proactively identify risks, resolve execution bottlenecks, and ensure delivery discipline

Scalable Model

Development &

Long-Term Growth

Enablement

- Embed ABHI’s health, wellness, and protection-led purpose into offerings and journeys
- Drive continuous improvement and innovation in customer experience and engagement models
- Identify opportunities to create new retail access and ecosystem-led distribution models
- Contribute insights, best practices, and thought leadership to senior leadership forums

📌 Lead Performance Management - Group Sales (India)
🏢 Financial services
📍 India