Job Description:
To provide result-oriented branding and marketing activities designed to meet customer needs. To achieve sustainable business growth through market intelligence, creativity, & strategic vision, & to build an ecosystem that attracts, develops, & retains outstanding people.

ROLE

To implement in-store marketing activity, increase brand visibility, handling the team, Market Intelligence, CRM handling etc to increase brand awareness and sales throughput.

RESPONSIBILITY

- Planning and executing all BTL activities - Events (influencer/dealer meets, roadshows, exhibitions, conferences, seminars), Promotions (pamphlets, handbills, brochures) and brand/service placement, Inshop branding (NLB, GSB, In-shop), Awareness drive – Wall wrap/painting, OOH etc.

- Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.





- Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions.

- Travel – at least 20 days in a month in the assigned areas.

- Energetic, versatile and a creative problem-solver.

- Talented, Adaptable individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail.

- Effective communications, presentation.

- Strategic Thinker and Planner – need to maintain Activity calendar for all states.

- Good Negotiator – need to get the best rates for execution.

-
Team Handling Skills – need to motivate and lead the team of LBTs across the ROI

📌 Below The Line Branding Lead for Kolkata
🏢 RECEX
📍 Kolkata