1. Store Sales & Shelf Management:
- Maintain store shelves by ensuring proper displays, removing damaged or outdated products, and keeping shelves tidy.
- Restock shelves from inventory and observe inventory levels.
- Prompt store management to reorder products when levels are low.
- Arrange returns and credits for damaged goods.
2. Call Schedule & Communication
- Review priorities with supervisor and discuss product promotions, new products, and price changes to determine the call schedule.
- Visit store managers, department managers, and employees to maintain robust customer relationships.
- Answer questions, respond to special requests, and describe product features.
3. Market Research & Competitive Analysis
- Conduct thorough market research and analysis to identify trends and the competitive environment.
- Provide actionable plans based on research to enhance product offerings and performance.
4. Category Management Strategy
- Create and execute comprehensive category management strategies to drive business objectives and growth.
- Maintain tools and processes for seamless execution of strategies across the organization.
- Monitor and evaluate category performance using KPIs to identify areas for improvement and implement corrective measures.
5. Supplier & Promotional Management
- Lead supplier negotiations to secure favorable terms and conditions, achieving cost savings.
- Collaborate with marketing teams to develop effective product messaging, positioning, and communication strategies.
- Execute pricing strategies and promotional plans to optimize profitability and customer value.
6. Promotions & Special Activities
- Assist field sales reps by setting up displays for promotions and checking on them daily.
- Monitor customer reactions to special promotions and forward observations to management.
- Remove promotional displays after the promotion ends.
7. Store & Product Monitoring
- Maintain relationships with store personnel by visiting and maintaining communication.
- Observe competitor pricing and displays to complete call reports.
- Provide information on the opening, expansion, or closing of retail locations in the assigned territory.
8. Quality & Standards
- Follow and enforce merchandising and organization standards.
- Accept ownership of new tasks and explore opportunities to add value to job accomplishments.
9. Industry Trends & Senior Management Recommendations
- Stay informed about industry trends, competitor activities, and technological advancements.
- Provide actionable recommendations to senior management based on gathered information.