Role Overview:
We are looking for a Senior Specialist – Creative Designer who is passionate about design, deeply understands digital marketing, and is an early adopter of AI-powered creative workflows.
This role requires someone who can independently conceptualize and execute creative assets across social media, performance marketing, CRM, digital campaigns, and brand communication, while using AI tools to improve speed, efficiency, and creative possibilities.
The ideal candidate is equally comfortable creating premium brand creatives and generating AI-powered videos, motion assets, image variations, and campaign concepts.

Key Responsibilities Creative Design
Design premium creatives for social media, CRM, website, digital campaigns, and in-store branding.
Develop campaign key visuals and adapt them across multiple platforms and formats.
Create compelling designs aligned with Enrich's premium brand identity.
.Performance Marketing
Design high-converting creatives for Meta, Google, YouTube,and other digital advertising platforms.
Create multiple creative variations for A/B testing and campaign optimization.
.AI-Powered Creative Production
Leverage AI tools to generate images, videos, GIFs, motion assets, and creative concepts.
Write effective prompts for image generation, video generation, model motion, and visual storytelling.
Use AI to create rapid creative iterations while maintaining brand quality.

.
Video & Motion Content




Create and edit short-form videos optimized for Instagram Reels, YouTube Shorts, and paid media.
Generate AI-assisted motion graphics and animations where required
Produce engaging video content that aligns with social media trends
Requirements
3–5 years of experience in graphic design and digital creative production
Strong portfolio showcasing social media, branding, and performance marketing work
Experience working on premium consumer brands, preferably in beauty, fashion, lifestyle, wellness, or retail
Robust understanding of digital advertising formats and social media best practices
Ability to independently manage multiple creative projects in a fast-paced workplace

AI Skills (Mandatory)
The ideal candidate should have hands-on experience using AI for creative production, including
AI prompting for image and video generation
Prompt engineering for creative workflows
AI-assisted campaign ideation and concept generation
AI-powered image editing and creative enhancement

Technical Skills
Must be proficient
Adobe Photo Shop
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Figma (preferred)

Hands-on experience with AI creative platforms such as
ChatGPT
Midjourney
Adobe Firefly
Runway
Kling AI
Veo
Pika
Flux

Interested candidates kindly share your resume on [email protected] or contact on (phone hidden)

📌 Graphic Designer (Mumbai)
🏢 Enrich
📍 Mumbai