Company Description
We are a leading addiction treatment center in Los Angeles dedicated to providing compassionate, evidence-based care for individuals struggling with substance use and co-occurring mental health disorders. Our mission is to restore lives through ethical treatment, clinical excellence, and community partnership.

We are seeking a PR & Brand Awareness Specialist who can elevate our brand visibility, strengthen referral relationships, and build authoritative digital presence while maintaining strict compliance with healthcare marketing standards.

Position Overview:
The PR & Brand Awareness Specialist will lead strategic digital public relations, sponsored acquisition, and partnership efforts to expand our online authority and community footprint. This role requires a solid understanding of media relations, healthcare compliance, and relationship-driven outreach.

You will collaborate closely with the content, admissions, and leadership teams to position our treatment center as a trusted authority in addiction recovery across Los Angeles and nationwide.

Key Responsibilities

Digital PR & Media Outreach
Develop and execute digital PR campaigns to secure high-quality media placements and backlinks
Pitch expert commentary, data stories, and thought leadership content to journalists, podcasts, and industry publications
Build relationships with local and national media outlets covering healthcare, mental health, addiction, and wellness
Monitor media opportunities such as Featured.com and other journalist request platforms

Strategic Outreach & Partnerships
Identify and secure partnerships with healthcare providers, therapists, sober living homes, nonprofits, and community organizations




Conduct ethical outreach to relevant directories, professional associations, and recovery resources
Strengthen referral networks within Los Angeles and Southern California
Coordinate co-marketing initiatives and community engagement efforts

SEO & Authority Building
Collaborate with the SEO team to acquire high-authority, relevant backlinks
Identify broken link and resource page opportunities within the behavioral health space
Support content-driven link building campaigns
Track domain authority growth, referral traffic, and keyword impact

Reputation & Brand Management
Monitor online brand mentions and coordinate responses where appropriate
Support review acquisition strategies in compliance with healthcare regulations
Protect brand reputation through proactive communication strategies

Compliance & Ethics
Ensure all outreach and PR efforts comply with HIPAA, FTC, and healthcare marketing regulations
Maintain ethical standards in relationship building and representation
Qualifications

Required
2+ years of experience in digital PR, link building, outreach, or media relations
Strong understanding of SEO fundamentals and backlink strategy
Excellent written communication and pitching skills
Experience building relationships with journalists and industry professionals
Ability to manage multiple outreach campaigns simultaneously
Data-driven mindset with experience using tools such as Ahrefs, SEMrush, BuzzStream, or similar

Preferred
Experience in healthcare, behavioral health, addiction treatment, or mental health marketing
Familiarity with HIPAA compliance in marketing communications
Local knowledge of Los Angeles healthcare and community landscape
Existing media relationships in health or wellness sectors

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