Job Purpose
Manage Funnel & Merchandising for B2B Marketplace for Consumer Durables, Digital Product Finance & E-Commerce Product
Duties and Responsibilities
Communication & Campaigns:
• Design interventions to Improve efficiencies of Add to Cart, PDP Views.
• Improve funnel Conversion Metrics.

Performance Monitoring:
• Merchandising Activities w.r.t Refreshing of Banners, Placement of Correct SKUs basis coverage, New Brand Pages creation, Merchandising Governance etc
• Engagement with BFDL & OEM teams to close loop.
• Create dashboards & reports with the help BIU & Analytics team.

Stakeholder Management:
• Liaising with BFDL to ensure immediate Platform issues resolution & requests closure
• Capabilities regarding Merchandising & cross-functional co-ordination with BFDL

Metrics
• B2B Marketplace Orders
• Funnel – User/PDP Views
• Drive CTR from Merchandising
• Monthly Dashboard on Performance of Merchandising
Key Decisions / Dimensions
• Prioritization of work




• Trade Offs with external & internal stakeholders for getting campaigns & reports executed within timelines
Major Challenges
• Business escalations cause by technology glitch or difficulties
• Dependency on external partners & tech teams for day to day activities
Required Qualifications and Experience
a) Qualifications
Post Graduation – MBA, B.E, B Tech

b) Work Experience
Total Experience: 4-6 years
Relevant Experience: 1 –2 years
1. Prior experience in E-Commerce, Digital marketing is preferred
2. Prior experience in Campaign management is an added advantage
3. Prior experience in stakeholder management is an added advantage
4. Should have excellent communication & analytical skills along with solid presentation and data analytics skills
5. Should be an excellent Team Player & Interpersonal Skills
6. High motivational levels and being a self-starter are essentials
7. Leadership qualities are a must have

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