ROLE OVERVIEW

The PR Manager will build and run Dot & Key earned media engine - press, editorial, and reputation management.

This role sits at the intersection of brand positioning and performance every press placement, every product feature, and every media relationship must be traceable to awareness, trust, or search equity. You will own the relationship with PR agencies, manage a direct ORM function, and work closely with the Content and Performance teams to amplify earned coverage into paid and owned channels.

KEY DETAILS

Department: Digital & Media Marketing

Reports To: Media Head

Location: Kolkata

Experience: 5-8 years in PR, with 2+ years managing D2C or beauty/FMCG brands

WHAT YOU WILL OWN

• End-to-end PR strategy: press releases, media pitches, editorial calendars, and coverage

tracking

• Media and journalist relationships across beauty, lifestyle, business, and digital publications

• Agency management: briefing, output review, and performance assessment

• Product launch PR: seeding strategy, embargo management, and launch-day amplification





• ORM (Online Reputation Management): monitoring, response protocols, and sentiment trend

reporting

• Crisis communications: drafting holding statements, coordinating responses with legal and

leadership

• PR-to-performance loop: briefing the performance team on high-value coverage for

retargeting and whitelisting

• Award submissions, brand rankings, and industry recognition calendars

MUST-HAVE EXPERIENCE

• Managed PR for a consumer brand - beauty, skincare, FMCG, or D2C preferred

• Solid existing relationships with journalists and editors at top-tier Indian publications

(Vogue, Harper's Bazaar, Femina, Economic Times, Mint, Business Standard)

• Managed or closely supervised a PR agency - written briefs, reviewed outputs, managed

KPIs

• Handled a brand crisis or negative press cycle - knows how to triage, not just execute

• Understands the intersection of earned and paid media - knows when a p

📌 Public Affairs (Kolkata)
🏢 Dot & Key Skincare
📍 Kolkata