We are looking for a creative and data-driven Social Media Strategist to plan, execute, and optimize our social media presence across platforms. The role focuses on building brand visibility, generating leads, and driving engagement through innovative and performance-oriented strategies.
Key Responsibilities Strategy & Planning
- Develop and implement comprehensive social media strategies aligned with business goals
- Identify target audience segments and create platform-specific content strategies:
- Plan monthly and quarterly content calendars
Content Management
- Oversee creation of:
- Posts, reels, videos, and creatives
- Campaign content (ads, promotions, events)
- Ensure brand consistency across all channels
- Plan and execute paid social media campaigns:
- Optimize campaigns for:
- Lead generation
- Website traffic
- Conversions
Analytics & Reporting
- Track KPIs such as:
- Engagement rate
- Reach & impressions
- Lead conversions
- Generate weekly/monthly reports with insights and recommendations
Lead Generation (Key for Study Abroad Business)
- Create campaigns focused on:
- Student inquiries
- Webinar registrations
- Counseling bookings
- Coordinate with sales/admissions team for lead conversion
Trend & Competitor Analysis
- Monitor latest social media trends
- Analyze competitor strategies and suggest improvements
Required Skills & QualificationsEducation
- Bachelor’s degree in Marketing, Communications, or related field
Experience
- 2-5 years of experience in social media marketing
- Experience in lead generation campaigns preferred
Skills:
- Strong understanding of:
- Social media algorithm
📌 Social Media Strategist (Chandigarh)
🏢 Canam Consultants
📍 Chandigarh
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