The opportunity
This role consults with leaders and subject matter experts regularly on communications, user experience, and content strategies. Pitches new ideas and tests current content in partnership with user experience designers, researchers, and testers. Utilizes metrics and analytics. Identifies content solutions to business problems by using research, conceptualization, content, visual design, information architecture, and interaction. Conducts competitive and usability assessments to inform content decisions and continuously improve digital experiences.
Your key responsibilities
Creates in-depth, compelling communications and positioning on a range of subjects, including funds, products, and services; financial markets; the economy; regulatory matters; portfolio construction and theory, and internal communication topics. Exercises decision making authority and interacts with user experience test subjects. Displays versatility and builds understanding of user experience principles in producing clear communications through a wide range of styles and channels,



including responsive web pages, campaigns, ads, emails, presentations, blogs, videos, letters, articles, videos, and social media channels. Partners with user experience team to set up tests, measure effectiveness, solve problems, and create communication content that meets user experience goals. Presents and "sells" content and design solutions to senior management, project teams, partners, and stakeholders. Participates in discussions on user-centered design principles, visual design, user behavior, interactions, and brand. Plans communication content in consideration of universal design principles and tags content to interface with a wide variety of technologies. Provides creative direction and guidance on messaging and/or content strategy across mediums, working closely and collaboratively with designers, developers, marketing managers, and business leaders. Informs department's processes by identifying

📌 Customer-IXD-UX Content Strategist (Hyderabad)
🏢 EY
📍 Hyderabad