- Develop and execute a comprehensive global corporate marketing strategy aligned with business objectives.
- Lead cross-channel brand campaigns that strengthen Affle’s positioning in the AdTech, Programmatic Media, and SaaS ecosystems.
- Drive the messaging and positioning of B2B tech products across international markets.
- Manage and mentor corporate communications teams to ensure consistent, high-impact brand storytelling.
- Collaborate with product, sales, and executive leadership to align marketing initiatives with market demands and growth goals.
- Leverage data and analytics to inform strategy, measure campaign performance, and optimize ROI.
- Represent Affle at global industry events, conferences, and thought leadership forums.
Requirements
- Proven track record in corporate marketing, brand strategy,
or product marketing within AdTech, Mobile Advertising, Programmatic Media Platforms, Performance Agencies, or SaaS Technology.
- Demonstrated expertise in strategic planning, market positioning, and cross-channel campaign execution.
- Robust technical aptitude with data analytics tools and platforms; experience with mobile app growth and performance metrics.
- Exceptional communication, presentation, and stakeholder management skills.
- Entrepreneurial mindset with self-driven ownership and a results-oriented approach.
- Commercial maturity and experience operating in fast-paced, global technology environments.
📌 Require an Associate Director – Marketing in Gurugram
🏢 TestHiring
📍 Gurugram
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