Job Title: AVP or Director Marketing & Brand Strategy
Department: Corporate Marketing
Location: Corporate HQ, Chennai
Reports to: CEO / COO
Direct Reports: Brand Managers, Digital Marketing Manager, PR Agencies, Social Media Teams, Creative Partners
About the Role:
It is seeking a visionary and performance-driven Director Marketing & Brand Strategy to lead the 360 marketing function across its growing portfolio of hotels and sub-brands including Grand, Regency, Outstanding Trails, Zibe, Radisson Franchises, and upcoming concepts.
This role demands a rare blend of brand storytelling, digital-first thinking, and business acumen. You will be responsible for building a unified yet differentiated brand presence across every touchpoint from billboards to reels, food festivals to email journeys with one ultimate goal: to drive awareness, engagement, footfalls, and revenue.
Key Responsibilities:
1. Brand Strategy & Positioning
Own and evolve the brand architecture and identity for Hotels and its sub-brands.
Define and implement a strategic roadmap for differentiated brand narratives,



campaigns, and guest-facing communication.
Embed The Promise of More into all brand experiences physical and digital.
2. Integrated Marketing (Offline + Online)
Lead 360 campaigns that span across ATL, BTL, digital, experiential, influencer, and on-ground activations.
Oversee all media planning, creative development, and performance tracking for hotel launches, festive campaigns, F&B; promotions, and wellness initiatives.
Champion marketing calendars across units, with tailored plans for Rooms, F&B;, Weddings, Wellness, and MICE.
3. Digital & Performance Marketing
Drive and measure success across digital channels: paid search, social media, retargeting, display, influencer, SEO, content marketing, and CRM.
Supervise the website, app ecosystem, booking funnels, loyalty platforms, and online review/reputation management.
Leverage guest data for hyper-personalized marketing and targeted campaign execution

📌 VP-Marketing (Chennai)
🏢 CIEL HR
📍 Chennai