Job Description – Strategic Media Planning Lead Department: Growth Marketing

Reports To: AD / BD – Growth Marketing

Experience: 8–10 Years

Employment Type: Full time

We are looking for a strategic, solution-oriented marketing leader who can decode business challenges and transform them into insight-led, high-impact campaign strategies.

This role is ideal for a seasoned media strategist and campaign planner with strong expertise across both digital and offline media ecosystems. The ideal candidate should possess sharp commercial acumen, a deep understanding of audience behavior, and the ability to craft message-to-market strategies aligned with business objectives.

The individual will work closely with clients and internal stakeholders to identify opportunities, solve marketing and revenue challenges, and develop full-funnel campaigns that balance brand storytelling with measurable business outcomes.

Collaborate with clients and internal stakeholders to understand business challenges, growth opportunities, and brand positioning gaps.





Translate business objectives into insight-driven media strategies and communication frameworks with measurable outcomes.

Build full-funnel campaign narratives that align messaging with audience mindset across awareness, consideration, and conversion stages.

Media Planning Across Channels

Create 360-degree media plans leveraging the most effective mix of channels including:

Digital: Search, Social, Display, Video, Programmatic, Performance Media

Traditional: TV, Print, Radio, OOH

Emerging Media: OTT, Influencer Marketing, Audio, Creator Ecosystems

Understand the strategic role of each channel within the customer journey and optimize media allocation accordingly.

Drive integrated planning approaches that combine performance efficiency with long-term brand visibility.

Message-to-Market Fit & Creative Alignment

Partner with creative and content teams to develop messaging strategies aligned with audience psychology, consume

📌 TV Media Planner (Mumbai)
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