Performance Marketing Specialist
About the Role
We're looking for a Performance Marketer to own and scale paid performance marketing campaigns across our B2B and D2C client portfolio. You'll drive measurable growth across acquisition, conversion, and retention for our clients' businesses while managing budgets, testing hypotheses, and delivering results-driven strategies. You'll be equally solid in managing paid channels (Meta, Google) and marketplace advertising (Amazon, Flipkart, Myntra, etc.).
Core Responsibilities
Paid Performance Marketing Campaigns
● Own end-to-end performance marketing strategy and execution across Meta (Facebook & Instagram), Google (Search, Shopping, Display, YouTube), and emerging platforms.
● Develop channel-specific strategies optimized for each client's business model (B2B lead generation, D2C e-commerce, SaaS onboarding, etc.).
● Manage full-funnel campaigns focused on acquisition, conversion optimization, and repeat purchase/retention depending on client goals.
● Build and maintain client campaign roadmaps, timelines, and quarterly planning.




Marketplace Advertising & Campaign Management
● Lead campaign planning and execution across all major marketplaces—Amazon, Flipkart, Myntra, and others—aligned with client business priorities and calendar events.
● Own Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across platforms, optimizing bids, keywords, and targeting.
● Plan and execute festive sales campaigns (Diwali, Holi, Black Friday, etc.), mega sale events (Amazon Prime Day, Flipkart Big Billion Days, etc.), and BAU (Business-As-Usual) performance marketing.
● Manage real-time campaign monitoring during high-impact events—identify performance trends, competitive activity, and opportunities for mid-event optimizations.
● Develop marketplace-specific strategies including keyword research, competitor analysis, product ASIN optimization, and pricing alignment.
Marketplace Operations & Execution
● Partner closely wit

📌 ITIL Specialist (India)
🏢 Skyah Studio
📍 India