- Develop and execute a comprehensive organic social media strategy across LinkedIn, Twitter/X, Instagram, and YouTube, tailored to B2B eProcurement audiences.
- Create, curate, and schedule compelling content including posts, carousels, short-form videos, infographics, and thought-leadership pieces that aligns with brand voice and business goals.
- Plan, launch, and continuously optimise paid social media campaigns (LinkedIn Ads, Meta Ads, etc.) for lead generation, brand awareness, and product promotion.
- Actively monitor and engage with followers, prospects, and industry communities responding to comments, DMs, and mentions in a timely and on-brand manner.
- Collaborate with Product, Sales, and Content teams to amplify product/feature launches, case studies, webinars,



and events through social channels.
- Track, analyse, and report on KPIs (reach, engagement rate, CPL, CTR, follower growth) with actionable insights and weekly/monthly performance summaries.
- Identify trends, competitor activity, and emerging platforms; recommend content experiments and recent channel opportunities.
- Manage and grow a network of brand advocates and industry influencers relevant to procurement and enterprise software.
- Maintain a content calendar ensuring consistency, variety, and alignment with the broader marketing roadmap.

📌 Social Media Expert (Gujarat)
🏢 Silicon IT Hub
📍 Gujarat