Role & responsibilities

- Plan and manage Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising campaigns.
- Optimize campaigns to generate high-quality international buyer inquiries.
- Improve conversion rates and reduce Customer Acquisition Cost (CAC).
- Manage remarketing campaigns across multiple platforms.
- Track campaign ROI, CPL, CPA, ROAS, and other key marketing metrics.
- Perform A/B testing for landing pages, creatives, and ad copy.
- Manage marketing budgets efficiently.
- Research high-demand wholesale products for global eCommerce brands.
- Identify trending products on Amazon, Shopify, TikTok Shop, Etsy, Walmart Marketplace, and Instagram.
- Analyze product demand, competition, pricing, and profit opportunities.




- Develop strategies to increase RFQs, buyer registrations, and supplier participation.
- Create category expansion plans based on market demand.
- Work with sourcing teams to identify recent product opportunities.

KPI

- Qualified Buyer Inquiries Generated
- Cost Per Qualified Lead (CPL)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Organic Website Traffic
- Product Category Growth
- RFQ Conversion Rate
- Buyer Registration Growth
- Repeat Buyer Rate
- Marketing Automation Efficiency

📌 Performance Marketing Manager (Gujarat)
🏢 Safex International
📍 Gujarat